Here’s what may have happened: 1- they lured you in by sharing how much their clients made while working with them. They share stories like “Linda made $6k!” or “Jane hit a $10k month!” Awesome! Are they set up to do that consistently? What did their subsequent successes look like? Did Jane make a total of $10k per year as … Read More
How to Win Your Next Launch
Call out your BS before it even happens. 100% of my clients have fears come up before they launch anything- this is normal. If you can call it out before you launch, it’s so much easier to see it through. Let’s say you’re afraid that people will be annoyed by you. You get to say ahead of time “I have … Read More
Stop Asking Your Mom About Your Business
Or your friend. Or your sister. Or your partner about what to do, charge, launch, or create for your business. I used to run my business ideas past my closest people and then realized: they’re not even 100% sure what I do or how I do it so it’s really just the blind leading the blind sometimes ???? AND they’re … Read More
3 Ways To Create Better Content
I never understood why my “straight shooter” approach wasn’t working in business. I had been showing up consistently and posting things like: “I have multiple college degrees and a stack of certifications and so my new training program is starting and this is what it costs! Ready?!” And no one would buy it. And I thought- what the hell? I’m … Read More
3 Ways To Make $1,000 Online (While Keeping Your Clothes On)
1️⃣ become a beach body coach. Lololol jk. 1️⃣ sell 38 PDFs for $27. 2️⃣ fill 11 spots of group coaching at $97/month 3️⃣ close 2 high ticket clients at $500 per month Making $1k online is simple. But not always easy. Don’t get it twisted- simple and easy are not synonyms. Whichever route you take depends on a number … Read More
[BIZ 31] What Kind of Business Model Is Best For You?
First, we have to start by figuring out if and when you should have an evergreen model or a launch offer. Then, we have to decide is 1:1 best for you? Group? DIY? A mix of both? It all depends on so many moving parts. We’re often told to simply regurgitate what’s worked for someone else and fail to take … Read More
[BIZ 30]: Letting Go To Make Room For More
No one around me could understand why I would let go of high paying clients. It was easy money. Almost $1,000 per month for a measly 8 hours of my time. What other 20-something do you know making $120/hour? I knew no one. They thought I was crazy to let go of this kind of money. To not just make … Read More
The Unspoken Pressure of Selling Fat Loss
Let’s table the obvious damaging effects of diet culture for a moment and talk about the one thing that fat loss coaches will never admit: The pressure. Years ago, I bought into the idea that “my body was my billboard.” That’s the point of being a personal trainer, isn’t it? To convey some sort of lifestyle and commitment to health … Read More
Creating a Personal Training Membership Model
You’ve stopped charging hourly in your personal training business, now what? The standard business model for the personal training industry is not very sound from a sustainable business-model perspective. Think about it: if charging hourly or per-session, the trainer’s income relies on client consistency. Any time a client cancels or reschedules for any reason, reliable cash-flow is out the window. … Read More