Fitness Expertise Meets Business Strategy

We help brilliant fitness professionals elevate their income, refine their systems, and run businesses built to last.

Hey, I'm Christina- former gym owner with an MBA and over 15 years of fitness professional experience.

My clients are brilliant, hard-working women in the fitness industry who need strategy to work smarter, not harder- because working hard is in our bones.

Whether you want bigger profits & paychecks, more paid time off, or need to streamline backend systems for easier onboarding and less overwhelm, we can help.

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I believe our lives follow seasonal and cyclical patterns, that our bodies holds infinite wisdom, and business should feel like liberation- not prison.

At The Confidence Project, Co. we believe Black Lives Matter, we support the Gay, Queer, and Trans communities, we know & love immigrants, believe in climate change and deeply value wildlife & the great outdoors.

If you align with these values, I'd love to invite you to hang around my little corner of the internet for more strategic business building and intentional lifestyle design.

Find your starting point:

Recent Posts:

I’ll Never Get My Body Back and I’ve Never Felt Better

Yesterday I went for a run in ninety-degree heat. Pushing a stroller. As a mother. Sweating like an animal, red in the face, absolutely feral about it. And somewhere around the halfway point I had a thought I want to be honest about, because I think it’s the most confident thought I’ve had in years: I am so cool. Not

Perfect Form is a Cage

I want you to notice something the next time you go to pick up something heavy — a laundry basket, a toddler, a bag of groceries pulling your arm out of the socket. You hesitate. Just a little. Some voice in the back of your head goes am I doing this right? Is this how you’re supposed to lift? Am

The Last Dance: on movement during the final chapter

They’re coming out of the woodwork now. Word travels, I guess. That there’s a woman down the hall who gives you her time. Who takes you seriously. Who actually knows what she’s doing with a body. And so, one by one, they’ve started coming to find me — and every week there’s a new one sitting across from me in

3 Stupid Simple Ways to Keep Your House Under Control

I want to tell you about three things that keep my house from falling into total chaos, and I need you to know up front that I ignored all three for years because they seemed too obvious, too small, or frankly kind of dumb. They are not dumb. They are the whole game. I was the dumb one. Here they

Your Business Is Not Your Wallet: Why I Keep Business and Personal Money Completely Separate

If you’ve read anything else I’ve written, you know I treat my rental property like its own little creature: it has its own account, its own profit, its own emergency cushion, and I don’t just dip into it whenever I feel like it. That property doesn’t fund my lifestyle — it funds itself first, and stays ready for whatever breaks

The Confidence Project

Whether you want more paid time off, bigger profits and paychecks, or need to streamline backend operations for less overwhelm, we can help.

With an MBA and over 15 years of fitness business experience, we provide the insights, tools, and support you need in order to have the time, money, freedom, and flexibility you deserve as a brilliant fitness professional.

View Our Services

Goal Setting Glow Up: My 3-Step Goal Setting Process That Can Change Your Life

Strategy + Soul: Our Business and Lifestyle Design Mission

Simple Nutrition Framework: Carbs, Protein, Produce, Make it Taste Good

Color Coding System for Money Management (the 3 highlighter method)

About Christina:

(Mostly) retired strength coach and former small gym owner, I now support fellow fitness and movement professsionals along their pursuit of working less hours, making more money, and living enriching personal lives alongside operating successful & fulfilling businesses.

When I'm not supporting clients or dropping gold The Confidence Project Podcast, you can find me hanging out with my rescue pittie Mack, eating a ridiculous amount of cheese and pickles, browsing the aisles at the local Library, or crying over how much I love the trees. #treechurch

I'm so happy you're here!

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