Fitness Expertise Meets Business Strategy

We help brilliant fitness professionals elevate their income, refine their systems, and run businesses built to last.

Hey, I'm Christina- former gym owner with an MBA and over 15 years of fitness professional experience.

My clients are brilliant, hard-working women in the fitness industry who need strategy to work smarter, not harder- because working hard is in our bones.

Whether you want bigger profits & paychecks, more paid time off, or need to streamline backend systems for easier onboarding and less overwhelm, we can help.

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I believe our lives follow seasonal and cyclical patterns, that our bodies holds infinite wisdom, and business should feel like liberation- not prison.

At The Confidence Project, Co. we believe Black Lives Matter, we support the Gay, Queer, and Trans communities, we know & love immigrants, believe in climate change and deeply value wildlife & the great outdoors.

If you align with these values, I'd love to invite you to hang around my little corner of the internet for more strategic business building and intentional lifestyle design.

Find your starting point:

Recent Posts:

I Will Not Be a Mom on the Sidelines

I want to start with a confession, because I think it’ll save some of you a lot of self-loathing. I know nearly everything there is to know about fitness. Not as a hobby — as a profession. I have spent my adult life inside the art and the science of how bodies move. I currently run a fitness department. I

Getting Your Pink Back- and other dumb shit sold to mothers

She looked at me and said, “They say it takes two years to get your pink back.” What? I had spent 35 years building a life rooted in ambition, purpose, and adventure. A thriving career I built myself, brick by brick, from scratch. A tidy, organized, systemized home. And this comment — surely meant to be encouraging — was somehow

A Case for Keeping Women in the Kitchen

Most nights, I’m at the stove with onions and garlic going in a pan, and I’m not really thinking about it. I can hear when the onions are about to turn on me. I can smell when the garlic wants butter. I know when the meat needs to be flipped without looking at a clock, because it tells me. I

ChatGPT Will Not Fix Your Consistency Problem

You can now get a perfect, personalized, expert-designed workout plan out of ChatGPT in nine seconds. For free. Sets, reps, progressions — the whole beautiful thing. It will do nothing for you. Not because it’s a bad plan. Because a plan was never what was missing — same as the last plan, and the app before it, and the trainer

I Got a Job to Get Out of My House

(and other dumb shit sold to mothers) Every Friday I do the same stupid thing. I exhale. Some animal part of me still believes the weekend is coming to save me — that it’ll feel the way weekends used to feel. Relaxing. Spacious. Two whole days with room in them for activities, for rest, for being a person. And then

The Confidence Project

Whether you want more paid time off, bigger profits and paychecks, or need to streamline backend operations for less overwhelm, we can help.

With an MBA and over 15 years of fitness business experience, we provide the insights, tools, and support you need in order to have the time, money, freedom, and flexibility you deserve as a brilliant fitness professional.

View Our Services

Goal Setting Glow Up: My 3-Step Goal Setting Process That Can Change Your Life

Strategy + Soul: Our Business and Lifestyle Design Mission

Simple Nutrition Framework: Carbs, Protein, Produce, Make it Taste Good

Color Coding System for Money Management (the 3 highlighter method)

About Christina:

(Mostly) retired strength coach and former small gym owner, I now support fellow fitness and movement professsionals along their pursuit of working less hours, making more money, and living enriching personal lives alongside operating successful & fulfilling businesses.

When I'm not supporting clients or dropping gold The Confidence Project Podcast, you can find me hanging out with my rescue pittie Mack, eating a ridiculous amount of cheese and pickles, browsing the aisles at the local Library, or crying over how much I love the trees. #treechurch

I'm so happy you're here!

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