Business Design Meets Lifestyle Design

Smarter business strategy for fitness entrepreneurs that crave higher profits, less overwhelm, and longer weekends.

You're a brilliant, highly educated fitness professional.
You've invested in certifications, maybe even a degree (or two).
You've done everything right-
but business feels like an all-consuming, uphill battle.
Even if the money was flowing, you'd still be too busy to enjoy it.

You want your work to deeply support your clients.
You also want your business to support you and give you the lifestyle you've always wanted:
money that feels joyful and relatively easy to make,
a schedule with flexibility, worry-free weekends, vacations that don't require working,
& the freedom to sit down with a good book and your favorite beverage without your to-do list haunting you.

Sound like you? You're in the right place.

Let's design that business together.

Here's where to start:

Recent Posts:

Creating Good Money Karma

I don’t have a spreadsheet to prove this. I don’t have a case study or a stat. But I do believe in a kind of “money karma.” No, not in the “just manifest it, babe!” kind of way. But in the “be the change you wish to see in the world” kind of way. The energetic kind. The relational kind.

Range of Motion Training: What It Is and Why You Should Care

You’ve probably heard the phrase “use it or lose it.”It applies to your muscles, your memory, and—yep—your mobility. Enter: range of motion (ROM) training.Not the flashy stuff. Not the contortionist-in-a-circus stuff.We’re talking about the kind that helps you move better, feel better, and stay strong long term. But most people skip it.They think it’s boring. Or unnecessary. Or they’ve never

Feast or Famine Isn’t a Business Strategy

If your income feels like a rollercoaster, you’re not imagining it. One month you’re booked solid, feeling on top of the world.The next month—crickets. Cancellations. A creeping panic. Welcome to the feast-or-famine cycle… aka, the exhausting norm for so many personal trainers and fitness pros. But just because it’s common doesn’t mean it’s sustainable. Feast feels like: Paydays that make

You’re Not Bad With Money — You Were Just Never Taught

Let’s clear something up right now: You’re not bad with money.You’re not irresponsible.You’re not behind. You just weren’t taught. Most of us—especially women, especially creatives, especially fitness pros—were never handed a guide to personal finance, let alone business finances. We were taught how to do our jobs, hustle hard, and “make it work,” but no one handed us a spreadsheet

Money, Business, and the Wisdom of Your Body

We often think the “right” business decision is the one with the best numbers. But I had a moment with a client recently that reminded me: the truth isn’t always found in the spreadsheet. We were working through her cash flow and tax planning. The spreadsheet told us she should be setting aside about $900/month into her tax bucket. Logically,

The Confidence Project

Whether you want more paid time off, bigger profits and paychecks, or need to streamline backend operations for less overwhelm, we can help.

With an MBA and over 15 years of fitness business experience, we provide the insights, tools, and support you need in order to have the time, money, freedom, and flexibility you deserve.

View Our Services

Color Coding System for Money Management (the 3 highlighter method)

Simple Nutrition Framework: Carbs, Protein, Produce, Make it Taste Good

Strategy + Soul: Our Business and Lifestyle Design Mission

Goal Setting Glow Up: My 3-Step Goal Setting Process That Can Change Your Life

About Christina:

(Mostly) retired strength coach and former small gym owner, I now support fellow fitness and movement professsionals along their pursuit of working less hours, making more money, and living enriching personal lives alongside operating successful & fulfilling businesses.

When I'm not supporting clients or dropping gold The Confidence Project Podcast, you can find me hanging out with my rescue pittie Mack, eating a ridiculous amount of cheese and pickles, browsing the aisles at the local Library, or crying over how much I love the trees. #treechurch

I'm so happy you're here!

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