helping you build a body & a business you can be proud of

our clients are brilliant, self-sufficient women running small yet powerful fitness companies

Here for fitness?

Hi! I’m Christina.


I’m the owner of The Confidence Project, Co., a small yet powerful business, just like yours.


Whether you’re in the beginning stages of building your fitness career or trying to pivot your way to the next level, I’ve been where you are.


The Confidence Project, Co. originally began as a podcast in 2015. Since then, it’s grown to become the official name of my company after I closed my other company at the end of 2020.

I became a Certified Personal Trainer in 2009, graduated with a BS in Kinesiology and began working at a big box gym in 2012. A few months later, I quit to do my own thing. (Did I violate the non-compete? The world will never know.)






My very first business was a Sole Proprietorship named CMOfitness. I trained clients 1:1 out of my single car garage while also driving all over town (the rich ones ;)) to train clients out of their homes.






When a client moved out of state and asked to continue working with me in 2015, the online portion of my business was born.






Dozens of certs, 1 Masters in Kinesiology, 1 Masters in Business, lots of meltdowns, elbow grease, and several years later, I expanded the business into a 2000 sqft warehouse and rebranded into Iron Phoenix Strength Club, the only minority-woman owned, women-only strength and conditioning gym in the Midwest.





By 2017, small gym owners and personal trainers were asking me how I did it, so I officially began offering business support and mentorship to business owners in the fitness industry.





Enter 2020.  I made the grueling yet calculated decision to close my gym’s doors. My online business was producing plenty of predictable and recurring income and had way less operating costs.




Present day, I run The Barbell Collective (my online strength and conditioning program for athletic women with a history of doing the most) and provide rock-solid business support and mentorship for brilliant, hard-working women navigating small business in the fitness industry.








I know what it’s like to both love and hate your business.





I know what it’s like to be passionate and frustrated.





I know what it’s like to be intoxicated by your own success, as well as down and out over each and every perceived shortcoming.





I know what it’s like to make really hard decisions, and really exciting ones, too!




When it comes to business, I blend strategy and soul so that your business can operate like a well oiled machine without compromising your core essence.




The Confidence Project, Co. employs a small team of women who help me on the backend with all the things. You will encounter imperfections, a lack of bells and whistles, a lot of straight-shooting, but unmatched business support that can integrate into every season of business.




I’m happy you’re here!

become a client:

in the gym

Strength and conditioning programs for athletic women with a history of doing the most.

Pairs well with grit, a busy schedule, and curiosity to see what your body is capable of.

in business

Customized business strategy and development for fitness industry professionals building a business from the heart.

Pairs well with integrity, a vision, and a conviction to do things your own way.

other ways to hang:

the podcast

the confidence project podcast

pairs well with headphones, a sense of humor, and an affinity for honest conversations

the blog

a library of resources & inspiration to help you get your shit together

pairs well with sunday mornings, a messy bun, and coffee