Fitness Expertise Meets Business Strategy

We help brilliant fitness professionals elevate their income, refine their systems, and run businesses built to last.

Hey, I'm Christina- former gym owner with an MBA and over 15 years of fitness professional experience.

My clients are brilliant, hard-working women in the fitness industry who need strategy to work smarter, not harder- because working hard is in our bones.

Whether you want bigger profits & paychecks, more paid time off, or need to streamline backend systems for easier onboarding and less overwhelm, we can help.

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I believe our lives follow seasonal and cyclical patterns, that our bodies holds infinite wisdom, and business should feel like liberation- not prison.

At The Confidence Project, Co. we believe Black Lives Matter, we support the Gay, Queer, and Trans communities, we know & love immigrants, believe in climate change and deeply value wildlife & the great outdoors.

If you align with these values, I'd love to invite you to hang around my little corner of the internet for more strategic business building and intentional lifestyle design.

Find your starting point:

Recent Posts:

Your Business Is Not Your Wallet: Why I Keep Business and Personal Money Completely Separate

If you’ve read anything else I’ve written, you know I treat my rental property like its own little creature: it has its own account, its own profit, its own emergency cushion, and I don’t just dip into it whenever I feel like it. That property doesn’t fund my lifestyle — it funds itself first, and stays ready for whatever breaks

First Weekend, Fresh Start: The Money Ritual That Keeps My Whole Life on Track

There’s a version of personal finance that’s all stress and avoidance, where you don’t look at your accounts because you’re a little scared of what you’ll find. I lived there for a while. It’s exhausting. Then I did something almost embarrassingly simple: I picked one weekend a month and made it the weekend. The first weekend, every month, no matter

You Don’t Need a Longer Warm-Up, You Need More Movement Throughout Your Day

I don’t have twenty minutes to warm up anymore. I have a toddler and a job and a life that does not include a leisurely pre-workout ramp where I slowly coax my body into being willing. If it takes me twenty minutes to get ready to work out, I’m never working out. There isn’t time. That window is the whole

What a Baby and a 90-Year-Old Taught Me About Movement

Here is my life right now: In the morning, I might be on the floor with my 15-month-old daughter, watching her drop into a flawless squat to pick up a Cheerio- heels down, spine long, hips loaded, a position half my grown clients pay me to help them get back. And later that same day, I’m standing in a room

I Will Not Be a Mom on the Sidelines

I want to start with a confession, because I think it’ll save some of you a lot of self-loathing. I know nearly everything there is to know about fitness. Not as a hobby — as a profession. I have spent my adult life inside the art and the science of how bodies move. I currently run a fitness department. I

The Confidence Project

Whether you want more paid time off, bigger profits and paychecks, or need to streamline backend operations for less overwhelm, we can help.

With an MBA and over 15 years of fitness business experience, we provide the insights, tools, and support you need in order to have the time, money, freedom, and flexibility you deserve as a brilliant fitness professional.

View Our Services

Goal Setting Glow Up: My 3-Step Goal Setting Process That Can Change Your Life

Strategy + Soul: Our Business and Lifestyle Design Mission

Simple Nutrition Framework: Carbs, Protein, Produce, Make it Taste Good

Color Coding System for Money Management (the 3 highlighter method)

About Christina:

(Mostly) retired strength coach and former small gym owner, I now support fellow fitness and movement professsionals along their pursuit of working less hours, making more money, and living enriching personal lives alongside operating successful & fulfilling businesses.

When I'm not supporting clients or dropping gold The Confidence Project Podcast, you can find me hanging out with my rescue pittie Mack, eating a ridiculous amount of cheese and pickles, browsing the aisles at the local Library, or crying over how much I love the trees. #treechurch

I'm so happy you're here!

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