Fitness Expertise Meets Business Strategy

We help brilliant fitness professionals elevate their income, refine their systems, and run businesses built to last.

Hey, I'm Christina- former gym owner with an MBA and over 15 years of fitness professional experience.

My clients are brilliant, hard-working women in the fitness industry who need strategy to work smarter, not harder- because working hard is in our bones.

Whether you want bigger profits & paychecks, more paid time off, or need to streamline backend systems for easier onboarding and less overwhelm, we can help.

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I believe our lives follow seasonal and cyclical patterns, that our bodies holds infinite wisdom, and business should feel like liberation- not prison.

At The Confidence Project, Co. we believe Black Lives Matter, we support the Gay, Queer, and Trans communities, we know & love immigrants, believe in climate change and deeply value wildlife & the great outdoors.

If you align with these values, I'd love to invite you to hang around my little corner of the internet for more strategic business building and intentional lifestyle design.

Find your starting point:

Recent Posts:

The House Theory: What Your Home is Trying to Tell You

I need to start with a confession. Back in December, I did a decluttering challenge: 25 bags in 25 days. Someone asked me recently if I actually finished it. I did. I think I ended up with 27 bags. And here’s the funny part—it looks like nothing happened. Which, honestly, tracks. Once you have a child, your house becomes a

No Bad Weather, Only Bad Clothing: How to Dress for Midwest Winter Walks (shopping list included!)

Winter in the Midwest will humble you. It’s not just “cold.” It’s wind. It’s sleet. It’s that weird wet air that makes 28° feel like a personal attack. And if you’ve ever skipped a walk because you didn’t feel like wrestling with layers… Same. Here’s the thing: winter gets easier when your clothing stops fighting you. There’s no bad weather—only

A Winter Mental Health Plan: 7 Things That Help

We are halfway through winter. For many people, that means lower energy, heavier moods, and a nervous system that feels easier to overwhelm. Winter changes the body. It changes the mind. It changes what is possible. This is my first winter as a mother. The season isn’t over, but I can say this with honesty: I feel steadier than I

A Smarter Way to Plan Your Year

Every January, I watch the same thing happen. People sit down with a fresh planner, a Google Calendar, or a brand‑new system and say: “This is the year I finally get my shit together.” And by mid‑January, they already feel behind. Not because they’re lazy. Not because they lack discipline. Not because they don’t want it badly enough. But because

3 Journaling Practices to Help You Gain Business Clarity

It’s no secret that I love to journal. I love pens, paper, highlighters- all things office supplies. I feel like all 90’s babies do. I wrote about my new favorite journaling practice, the 5-Year Journal, which is lovely for a wholesome life journaling practice but not necessarily useful for any sort of business clarity. Enter this blog: I gotchu, boo.

The Confidence Project

Whether you want more paid time off, bigger profits and paychecks, or need to streamline backend operations for less overwhelm, we can help.

With an MBA and over 15 years of fitness business experience, we provide the insights, tools, and support you need in order to have the time, money, freedom, and flexibility you deserve as a brilliant fitness professional.

View Our Services

Color Coding System for Money Management (the 3 highlighter method)

Simple Nutrition Framework: Carbs, Protein, Produce, Make it Taste Good

Strategy + Soul: Our Business and Lifestyle Design Mission

Goal Setting Glow Up: My 3-Step Goal Setting Process That Can Change Your Life

About Christina:

(Mostly) retired strength coach and former small gym owner, I now support fellow fitness and movement professsionals along their pursuit of working less hours, making more money, and living enriching personal lives alongside operating successful & fulfilling businesses.

When I'm not supporting clients or dropping gold The Confidence Project Podcast, you can find me hanging out with my rescue pittie Mack, eating a ridiculous amount of cheese and pickles, browsing the aisles at the local Library, or crying over how much I love the trees. #treechurch

I'm so happy you're here!

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