revolutionizing the rulebooks of body & fitness business.

first we learn the rules.
then we break them.


we’ve got more important shit to do than worry about our thighs jiggling.



join me in the pursuit of life’s more important things


I got an MBA so you don’t have to.

i help women running their own show in the fitness industry make smarter business moves that honor their capacity.

the podcast



sometimes helpful, always honest

conversations from the intersection of
fitness, entrepreneurship, and life after 30

the blog

a library of resources & inspiration for when you want to feel like you have your shit together

pairs well with sunday mornings, messy buns, and coffee (rescue pup optional, but strongly encouraged)

hi, have we met?

I’m Christina.

I’m a rescue pittie dog mom, personal trainer with an MBA, mac & cheese connoisseur, & recovering achievement addict.


I bring over 15 years of exercise science & human movement, 10+ years of applied business acumen, 9 years of small gym ownership, and 8 years and counting of online business ownership to the (charcuterie) board.

All of that taught me that most of the rules are made up.

Once you know you’re in charge, you’ll be able to rewrite your own rules, too.

And that’s what I’m here to do:


First, get you to believe that you are in charge of your life.

Second, get you to think differently about your body & business.

Third, give you the tools to help you help yourself apply new, self-governed actions that don’t feel like a bunch of drama.

let's hang out: