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Business Design Meets Lifestyle Design


Smarter business strategy for fitness entrepreneurs that crave higher profits, less overwhelm, and longer weekends.


You're a brilliant, highly educated fitness professional.
You've invested in certifications, maybe even a degree (or two).
You've done everything right-
but business feels like an all-consuming, uphill battle.
Even if the money was flowing, you'd still be too busy to enjoy it.

You want your work to deeply support your clients.
You also want your business to support you and give you the lifestyle you've always wanted:
money that feels joyful and relatively easy to make,
a schedule with flexibility, worry-free weekends, vacations that don't require working,
& the freedom to sit down with a good book and your favorite beverage without your to-do list haunting you.

Sound like you? You're in the right place. 



Let's design that business together.

Here's where to start:

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Recent Posts:


Featured image for “3 Daily Resets: A Simple Practice for Getting Back on Track—Again and Again”

3 Daily Resets: A Simple Practice for Getting Back on Track—Again and Again

Have you ever had a day go completely off the rails before 10AM… and then felt like the rest of the day was doomed? Yeah. Same. Here’s what I’ve learned: the day doesn’t have to be all-or-nothing. You don’t have to wait for tomorrow to start over. You can reset today. Right now, in fact. That’s where this practice comes
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Featured image for “Simple + Cozy Baby Room: Paint Colors & Board and Batten Wall”

Simple + Cozy Baby Room: Paint Colors & Board and Batten Wall

My home decor style is accidentally inspired by the colors of my own seasonal color analysis.  I like natural, earthy tones, cozy textures, and plenty of blank space. I’m not one to put tchotchkes on a shelf and I’m not a fan of trendy Target art on a wall just to fill it up. When came time to design our
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Featured image for “Community Post: Our Favorite Deodorants”

Community Post: Our Favorite Deodorants

I’m on the hunt for the perfect deodorant. Something that keeps up with my active lifestyle but doesn’t feel heavy and slimy. I took to IG to ask ya’ll what your favorite deodorant is. Here they are, organized my price (highest to lowest) with links in case you’re also in the market for your pits! Necessaire– $20 Curie Bod– $28
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Featured image for “Creating Good Money Karma”

Creating Good Money Karma

I don’t have a spreadsheet to prove this. I don’t have a case study or a stat. But I do believe in a kind of “money karma.” No, not in the “just manifest it, babe!” kind of way. But in the “be the change you wish to see in the world” kind of way. The energetic kind. The relational kind.
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Featured image for “Range of Motion Training: What It Is and Why You Should Care”

Range of Motion Training: What It Is and Why You Should Care

You’ve probably heard the phrase “use it or lose it.”It applies to your muscles, your memory, and—yep—your mobility. Enter: range of motion (ROM) training.Not the flashy stuff. Not the contortionist-in-a-circus stuff.We’re talking about the kind that helps you move better, feel better, and stay strong long term. But most people skip it.They think it’s boring. Or unnecessary. Or they’ve never
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The Confidence Project

Whether you want more paid time off, bigger profits and paychecks, or need to streamline backend operations for less overwhelm, we can help.

With an MBA and over 15 years of fitness business experience, we provide the insights, tools, and support you need in order to have the time, money, freedom, and flexibility you deserve.

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About Christina:

(Mostly) retired strength coach and former small gym owner, I now support fellow fitness and movement professsionals along their pursuit of working less hours, making more money, and living enriching personal lives alongside operating successful & fulfilling businesses.

When I'm not supporting clients or dropping gold The Confidence Project Podcast, you can find me hanging out with my rescue pittie Mack, eating a ridiculous amount of cheese and pickles, browsing the aisles at the local Library, or crying over how much I love the trees. #treechurch

I'm so happy you're here!