helping you build a body & a business you can be proud of

I became a Certified Personal Trainer in 2009, graduated with a BS in Kinesiology and began working at a big box gym in 2012. A few months later, I quit to do my own thing. (Did I violate the non-compete? The world will never know.)

My very first business was a Sole Proprietorship named CMOfitness. I trained clients 1:1 out of my single car garage while also driving all over town (the rich ones ;)) to train clients out of their homes.

When a client moved out of state and asked to continue working with me in 2015, the online portion of my business was born.

Dozens of certs, 1 Masters in Kinesiology, 1 Masters in Business, lots of meltdowns, elbow grease, and several years later, I expanded the business into a 2000 sqft warehouse and rebranded into Iron Phoenix Strength Club, the only minority-woman owned, women-only strength and conditioning gym in the Midwest.

By 2017, small gym owners and personal trainers were asking me how I did it, so I officially began offering business support and mentorship to business owners in the fitness industry.

Enter 2020.  I made the grueling yet calculated decision to close my gym’s doors. My online business was producing plenty of predictable and recurring income and had way less operating costs.

Present day, I run The Barbell Collective (my online strength and conditioning program for athletic women with a history of doing the most) and provide rock-solid business support and mentorship for brilliant, hard-working women navigating small business in the fitness industry.

I know what it’s like to both love and hate your business.

I know what it’s like to be passionate and frustrated.

I know what it’s like to be intoxicated by your own success, as well as down and out over each and every perceived shortcoming.

I know what it’s like to make really hard decisions, and really exciting ones, too!

When it comes to business, I blend strategy and soul so that your business can operate like a well oiled machine without compromising your core essence.

The Confidence Project, Co. employs a small team of women who help me on the backend with all the things. You will encounter imperfections, a lack of bells and whistles, a lot of straight-shooting, but unmatched business support that can integrate into every season of business.

I’m happy you’re here!