Fitness Expertise Meets Business Strategy

We help brilliant fitness professionals elevate their income, refine their systems, and run businesses built to last.

Hey, I'm Christina- former gym owner with an MBA and over 15 years of fitness professional experience.

My clients are brilliant, hard-working women in the fitness industry who need strategy to work smarter, not harder- because working hard is in our bones.

Whether you want bigger profits & paychecks, more paid time off, or need to streamline backend systems for easier onboarding and less overwhelm, we can help.

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I believe our lives follow seasonal and cyclical patterns, that our bodies holds infinite wisdom, and business should feel like liberation- not prison.

At The Confidence Project, Co. we believe Black Lives Matter, we support the Gay, Queer, and Trans communities, we know & love immigrants, believe in climate change and deeply value wildlife & the great outdoors.

If you align with these values, I'd love to invite you to hang around my little corner of the internet for more strategic business building and intentional lifestyle design.

Find your starting point:

Recent Posts:

How to Build a Seasonal Dinner Rotation

By now, you’ve got your first 1-week dinner rotation set up (5 meals you love, with a ready-to-go grocery list and recipes). Amazing. The next step: expanding that simple system into a full seasonal rotation—so dinner planning stays fresh, but still stress-free. Step 1: Brainstorm a Seasonal Meal List Think about the foods you naturally cook in different seasons: Fall:

Build Your First 1-Week Dinner Rotation

If the thought of planning 20–25 meals across a whole season feels like too much, start small. You don’t need the full system right away—you just need one solid week that you can rinse and repeat. Here’s how to set up your first 1-week dinner rotation in less than an hour. Step 1: Pick 5 Meals You Already Love Forget

How We Plan Dinners Without Losing Our Minds

You know that dreaded 5pm question: “What’s for dinner?” For years, I had a system for everything in my kitchen—dishes, groceries, meal prep, even clearing out the fridge. But once we had a baby, that beautiful system went out the window. Now that we’re getting back into a rhythm, I needed a new solution. Something simple, repeatable, and flexible enough

My New Favorite Journaling Practice: The 5 Year Journal

I’ve been a lifelong journal-er and writer. So when a friend presented the idea of a 5-year journal, I was curious. Here’s how it works: You write a sentence or two each day for 5 years in the same journal. Each page is the same date, 5 years in a row. Example: Jan 1, 2025 Jan 1, 2026 Jan 1,

Simple & Cozy Baby Room: Artwork

They say artwork is meant to elicit emotions. I’ve spent enough time in art galleries wondering I was even looking at and feeling nothing but confusion. Once I started browsing for artwork to hang in my daughter’s room, I came across this print from an Etsy shop and my eyes immediately welled with tears- something that doesn’t happen often despite

The Confidence Project

Whether you want more paid time off, bigger profits and paychecks, or need to streamline backend operations for less overwhelm, we can help.

With an MBA and over 15 years of fitness business experience, we provide the insights, tools, and support you need in order to have the time, money, freedom, and flexibility you deserve as a brilliant fitness professional.

View Our Services

Color Coding System for Money Management (the 3 highlighter method)

Simple Nutrition Framework: Carbs, Protein, Produce, Make it Taste Good

Strategy + Soul: Our Business and Lifestyle Design Mission

Goal Setting Glow Up: My 3-Step Goal Setting Process That Can Change Your Life

About Christina:

(Mostly) retired strength coach and former small gym owner, I now support fellow fitness and movement professsionals along their pursuit of working less hours, making more money, and living enriching personal lives alongside operating successful & fulfilling businesses.

When I'm not supporting clients or dropping gold The Confidence Project Podcast, you can find me hanging out with my rescue pittie Mack, eating a ridiculous amount of cheese and pickles, browsing the aisles at the local Library, or crying over how much I love the trees. #treechurch

I'm so happy you're here!

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