Fitness Expertise Meets Business Strategy

We help brilliant fitness professionals elevate their income, refine their systems, and run businesses built to last.

Hey, I'm Christina- former gym owner with an MBA and over 15 years of fitness professional experience.

My clients are brilliant, hard-working women in the fitness industry who need strategy to work smarter, not harder- because working hard is in our bones.

Whether you want bigger profits & paychecks, more paid time off, or need to streamline backend systems for easier onboarding and less overwhelm, we can help.

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I believe our lives follow seasonal and cyclical patterns, that our bodies holds infinite wisdom, and business should feel like liberation- not prison.

At The Confidence Project, Co. we believe Black Lives Matter, we support the Gay, Queer, and Trans communities, we know & love immigrants, believe in climate change and deeply value wildlife & the great outdoors.

If you align with these values, I'd love to invite you to hang around my little corner of the internet for more strategic business building and intentional lifestyle design.

Find your starting point:

Recent Posts:

Separating Business and Personal Finances for Personal Trainers

If your business and personal finances are mixed together, your business will always feel harder than it needs to be. Money comes in.You use the same account for everything.You swipe the same card for groceries, software, gym equipment, and gas. And it works—until it doesn’t. Because eventually, you try to: understand your income file taxes or figure out where your

3 Tools That Help My Business Run Smoothly

I’ll never forget when I first realized my business was ‘too manual.’ I was fully booked out training clients 1:1 in my garage and had started offering virtual coaching spots circa 2014. I had just finished a full day of clients back to back, had several emails from prospective clients, and virtual programs to update. It was 11pm, my first

Business With a Baby: What’s Working & What’s Changed

There’s a version of running a business with a baby that exists on Instagram. You know the one. A cozy morning routine.A sleeping baby.A laptop open on the couch.Coffee.Soft lighting.Productivity. My experience has been… different. Running a business with a baby has changed almost everything about how I work: how I structure my days, how I think about my time,

The House Theory: What Your Home is Trying to Tell You

I need to start with a confession. Back in December, I did a decluttering challenge: 25 bags in 25 days. Someone asked me recently if I actually finished it. I did. I think I ended up with 27 bags. And here’s the funny part—it looks like nothing happened. Which, honestly, tracks. Once you have a child, your house becomes a

No Bad Weather, Only Bad Clothing: How to Dress for Midwest Winter Walks (shopping list included!)

Winter in the Midwest will humble you. It’s not just “cold.” It’s wind. It’s sleet. It’s that weird wet air that makes 28° feel like a personal attack. And if you’ve ever skipped a walk because you didn’t feel like wrestling with layers… Same. Here’s the thing: winter gets easier when your clothing stops fighting you. There’s no bad weather—only

The Confidence Project

Whether you want more paid time off, bigger profits and paychecks, or need to streamline backend operations for less overwhelm, we can help.

With an MBA and over 15 years of fitness business experience, we provide the insights, tools, and support you need in order to have the time, money, freedom, and flexibility you deserve as a brilliant fitness professional.

View Our Services

Color Coding System for Money Management (the 3 highlighter method)

Simple Nutrition Framework: Carbs, Protein, Produce, Make it Taste Good

Strategy + Soul: Our Business and Lifestyle Design Mission

Goal Setting Glow Up: My 3-Step Goal Setting Process That Can Change Your Life

About Christina:

(Mostly) retired strength coach and former small gym owner, I now support fellow fitness and movement professsionals along their pursuit of working less hours, making more money, and living enriching personal lives alongside operating successful & fulfilling businesses.

When I'm not supporting clients or dropping gold The Confidence Project Podcast, you can find me hanging out with my rescue pittie Mack, eating a ridiculous amount of cheese and pickles, browsing the aisles at the local Library, or crying over how much I love the trees. #treechurch

I'm so happy you're here!

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