If your Black Friday sales didn’t meet your expectations this year, you’re not alone. Many small business owners face challenges during Black Friday, from relying too heavily on discounts to missing the mark on value-based marketing. Here’s why your Black Friday deals didn’t work and actionable strategies to turn things around. You Relied Too Heavily on the Discount Many … Read More
Black Friday Checklist for Personal Trainers
All discounted packages and sessions have a clear expiration date. The last thing you want to do is not expire the sessions or packages you’re offering, have a client buy in November and then drag out the discount through March or April. If you’re offering Black Friday discounts and deals this year, make sure the redemption and usage of each … Read More
Constant Chaos: Running a Business without Standard Operating Procedures (SOPs)
The Chaos of Running a Fitness Business Without SOPs As a fitness business owner, your day likely feels like a whirlwind. You wake up to a full day of training clients, answering emails, posting on social media, handling billing issues, and trying to grow your business—if you even have time for that last part. The challenge isn’t the work itself; … Read More
Embracing a Seasonal Approach to Business: Aligning Your Business with Human Rhythms
When we think of running a business, we often think of the constant hustle—always pushing forward, always striving for more. But what if the best way to operate your small business was to align with the natural rhythms of the seasons, just like our bodies and the world around us? As humans, we are biological creatures, hardwired to respond to … Read More
Fall Goal-Setting: How to Reset and Recharge Before the New Year
When most people think about goal-setting, they picture January 1st: the start of a new year and a blank slate. But what if I told you that fall is actually the perfect time to reset, refocus, and set meaningful goals? Fall has this magical way of encouraging us to slow down, reflect, and reevaluate where we are. The summer energy … Read More
How to Host a Cozy Fall Gathering Without the Stress
How to Host a Cozy Fall Gathering Without the Stress Fall is the perfect season for cozy gatherings, warm drinks, and spending quality time with the people you love. But if the idea of hosting makes you break out in a sweat, you’re not alone. The pressure to plan the “perfect” get-together can turn what’s meant to be a relaxing, … Read More
Fall Declutter: How to Simplify Your Space and Mind Before the Holidays
A focus on decluttering your home, office, and mental space to prepare for the busy holiday season. As the year begins to wind down and the holiday season approaches, it’s easy to feel overwhelmed by the clutter—both physical and mental—that tends to build up. Fall is the perfect time to hit reset, clear your space, and make room for more … Read More
Creating a Fall Morning Routine That Energizes Your Day
A step-by-step guide to building a cozy yet productive morning routine as the days get shorter and cooler. As the weather cools down and the mornings get darker, it’s tempting to hit the snooze button and stay cozy in bed. But fall is also the perfect time to refresh your morning routine and set yourself up for an energized, productive … Read More
Embracing Seasonal Living: A Seasonal Approach to Lifestyle, Fitness, and Business
As humans, we’re often expected to maintain the same energy, productivity, and pace year-round, but let’s be real: that’s not how nature—or our bodies—work. The truth is, it’s completely natural to feel and behave differently depending on the time of year. In fact, we’re biologically hardwired to respond to seasonal changes in the environment. Yet, modern society, especially in the … Read More