Separating Business and Personal Finances for Personal Trainers

If your business and personal finances are mixed together, your business will always feel harder than it needs to be. Money comes in.You use the same account for everything.You swipe the same card for groceries, software, gym equipment, and gas. And it works—until it doesn’t. Because eventually, you try to: understand your income file taxes or figure out where your … Read More

3 Tools That Help My Business Run Smoothly

I’ll never forget when I first realized my business was ‘too manual.’ I was fully booked out training clients 1:1 in my garage and had started offering virtual coaching spots circa 2014. I had just finished a full day of clients back to back, had several emails from prospective clients, and virtual programs to update. It was 11pm, my first … Read More

Business With a Baby: What’s Working & What’s Changed

There’s a version of running a business with a baby that exists on Instagram. You know the one. A cozy morning routine.A sleeping baby.A laptop open on the couch.Coffee.Soft lighting.Productivity. My experience has been… different. Running a business with a baby has changed almost everything about how I work: how I structure my days, how I think about my time, … Read More

A Smarter Way to Plan Your Year

Every January, I watch the same thing happen. People sit down with a fresh planner, a Google Calendar, or a brand‑new system and say: “This is the year I finally get my shit together.” And by mid‑January, they already feel behind. Not because they’re lazy. Not because they lack discipline. Not because they don’t want it badly enough. But because … Read More

3 Journaling Practices to Help You Gain Business Clarity

It’s no secret that I love to journal. I love pens, paper, highlighters- all things office supplies. I feel like all 90’s babies do. I wrote about my new favorite journaling practice, the 5-Year Journal, which is lovely for a wholesome life journaling practice but not necessarily useful for any sort of business clarity. Enter this blog: I gotchu, boo. … Read More

Attention Economy: Does Your Offer Suite Need a Reset?

Here’s a hard truth that more online business owners need to hear: We can only sell to the people whose attention we can capture.Since we’re in the attention economy- attention is hard to come by. If you’re trying to market a big, beefy, all-in-one signature offer that solves lots of vague problems… odds are, no one’s even paying enough attention … Read More

Creating Good Money Karma

I don’t have a spreadsheet to prove this. I don’t have a case study or a stat. But I do believe in a kind of “money karma.” No, not in the “just manifest it, babe!” kind of way. But in the “be the change you wish to see in the world” kind of way. The energetic kind. The relational kind. … Read More

Feast or Famine Isn’t a Business Strategy

If your income feels like a rollercoaster, you’re not imagining it. One month you’re booked solid, feeling on top of the world.The next month—crickets. Cancellations. A creeping panic. Welcome to the feast-or-famine cycle… aka, the exhausting norm for so many personal trainers and fitness pros. But just because it’s common doesn’t mean it’s sustainable. Feast feels like: Paydays that make … Read More