[biz 51] playing the game vs bro marketing

“Playing the game” is a necessary evil that most folks have a hard time with because they feel like it’s inauthentic. As a self-proclaimed queen of authenticity, I can assure you, “playing the game” is not the same as bro-marketing. “Playing the game” means employing specific strategies that make it easier for future potential clients to connect with you. How …

[Biz 50] Making a fool of yourself

Honestly, this episode is just a monologue that dissects much of the strife of deciding to close my gym and change my entire life as I knew it one year ago– per this IG post. It’s candid. It’s long. But it’s an inside peek to one of the most challenging decisions I’ve ever had to make as a business owner. …

How many times do you need to talk about your offer for it to sell?

Recent data suggests that time spent on social media has increased by nearly 43% since 2020. This may change your online sales strategy slightly 😉 I’ve been seeing some folks talking about “flopped” launches- which is great- transparency is so important! But… why might that be? Needed exposure to calls to action has increased. What used to be 7-9x for …

How to make better business decisions

Up until this point, you’ve likely been thinking about you and your business as being the same entity- one in the same. Your business is an entirely separate entity outside of you that needs to be taken care of & tended to. This can shows up as: -you not raising your rates because YOU don’t feel worthy. But, what’s best …

There is utility in redundancy

You know how you waste a ton of time trying to create new, ground breaking content to post? There’s a good chance you can save a bunch of time and revisit all the things that are important to your brand/offer/content framework that you’ve only said a handful of times. You’re probably banging your head against the wall trying to come …

[Biz] Taking Massive Pivots in Business with Julie Beedle

UnFYB graduate, Julie Beedle, joins us on today’s episode to talk about following her gut to take a massive pivot in her business. Julie started her entrepreneurial journey by becoming a Certified Yoga Teacher Therapist, which took her years and cost her thousands. Like many of us business owners, COVID came and changed the rest of Julie’s business as she’d …

[Biz 49] Your launch flopped, now what?

You just closed to doors on a recent launch. You didn’t quite hit the numbers you were hoping to hit. Now what? Do you drop off the face of the planet and hide because everyone must know that your launch didn’t go well!? Do you instantly go searching for another job? A big and very common problem I see in …

The More You Give to Yourself, the More You Can Give to Your Clients

Do clients really always come first? Are the customers really always right? Nope. I’ll be the first to tell you that prioritizing your clients over yourself is the quickest way to burnout, resentment, & demise of your business. I’ll also be the first to tell you that the customer is almost never right. I’ll be the LAST person to tell …

223: You are the solution to your problem(s)

  You are your own biggest problem, and you are your own biggest solution. You’ll want to tune into this episode if: -you’re always looking for the next “magical missing piece.” This usually sounds like “I just need _____ & I will finally be ______.” But, there’s always something else missing. It’s never enough. There’s always one last “magical missing …

[biz 48] Business Success Is More Than Just Revenue

  Whether you’re trying to make more revenue in your business or if you’re happy with what your business is bringing in– focusing solely on revenue can be a tricky way to plan and build your business. Yes, revenue is one area that we look at when business planning & strategizing, but that is not where we stop. There is …