3 Signs It’s Time to Re-Design Your Business Model

Your “business model” is the way you set up your business- it includes things beyond content creation, IG optics, and vanity metrics. It includes things like: how your clients pay you, with what terms, and in exchange for what? It includes your offer suite and how each service operates. It includes how people move from the day they meet you … Read More

All About Offers, part 2

What features are a part of your offer and why? Do you know? Should you offer q&a calls if you have a Facebook group? Why does this matter? Should you offer your clients voxer access? Or are you just cramming in as many features as you can so as to try to apologize or justify the price? How much of … Read More

How to Handle Scheduled, Recurring Sessions in Business

Look at your scheduled, recurring time. Now, question it. → Do your clients actually require this level of support, or are you recreating what someone else does? Does it work for you? Where did this structure of your offer/services come from? Being a business owner requires ingenuity and innovation. Regurgitating what you’ve seen time and time again, structuring your business … Read More

How to Replace Yourself in Business

“When you find yourself repeating yourself, record yourself, and replace yourself.” -Tyler J. McCall Look for ways you can replace yourself. One of the easiest places to start is during your on-boarding process for new clients. The on-boarding portion of your business should be automated as much as possible, or at least, turned into a repeatable system for you to … Read More

How to Handle Non-Scheduled Recurring Time in Business

Welcome to hell on earth where your to-do list goes to die. Non-scheduled, recurring time. Let me (potentially) introduce you to the Eisenhower Matrix. So many of us live our lives inside quadrant 1: everything is an emergency. If your schedule is filled with clients, I totally understand loathing all things schedule-related as a way to rebel against the “constantly … Read More

How to Take Time Off When You’re a Business Owner

You have to earn the easy parts. Here’s the thing: You’ve been mislead. If you’re newer to these parts, you may have missed the years of hustling. While I don’t think you need to burn the candle at both ends for nearly a decade to finally earn your easy, you will absolutely need to work hard for quite some time. … Read More

Communication Strategies to Save Time in Business

Communication in your business breaks down because of 1 of 2 reasons. It sounds benign, AND you might think this isn’t an issue for you– but I can assure you, if you feel that your business is swallowing you whole, there is room for improvement with your communication with your clients. The two reasons are: 1. You don’t know what … Read More

How to Handle Client Co-Dependency in Your Business

Today we’re breaking down the innocent-sounding, often confusing pitfall of feeling OVERLY responsible for our clients’ success and how it’s ruining not only your business, but also your clients’ success. YES. This is a non-clinical co-dependency conversation. Are you encouraging your clients to think they cannot succeed without you? What do you do when you feel a client or clients … Read More

Curriculum Based vs Subscription Based Offers

Let’s look at the structure of your curriculum vs subscription based offers. First, let’s define the difference between those two types of offers: Curriculum based: Has hard start and stop date Subscription: has the ability to go on forever Even if your offer/service has an initial agreement length, if the client has the ability to renew and continue with the … Read More

All About Offers, Part 1

UnFYB is currently closed for enrollment. Make sure you sign up for my emails so you will be the first to hear when it reopens! Today’s episode is part 1 of 2: all about your offers. Despite what you may have been taught, the structure, delivery, and features of your offers matter a ton. Not only does it make or … Read More