The human brain looks for solutions that feel like they match the intensity of the perceived problem. And…voila! I give you: the ENTIRE fitness and diet industry summarized in one sentence! To dive deeper into what this may look like in real time for you, and how to actually work through it instead of making it worse, this episode is … Read More
Episode 226: Why you don’t “feel like” working out
I may lose a lot of you on this episode, so here’s what you need to know heading into it: Not all of our thoughts are true. Our thoughts dictate our feelings. Our feelings are valid, EVEN IF our thoughts aren’t true (or helpful.) Chances are, you’re just like me. You love lifting, you love the grit, you love the … Read More
All About Offers, part 2
What features are a part of your offer and why? Do you know? Should you offer q&a calls if you have a Facebook group? Why does this matter? Should you offer your clients voxer access? Or are you just cramming in as many features as you can so as to try to apologize or justify the price? How much of … Read More
All About Offers, Part 1
UnFYB is currently closed for enrollment. Make sure you sign up for my emails so you will be the first to hear when it reopens! Today’s episode is part 1 of 2: all about your offers. Despite what you may have been taught, the structure, delivery, and features of your offers matter a ton. Not only does it make or … Read More
Episode 225: Am I Lovable?
I think we’ve been asking ourselves the wrong questions. We waste an awful lot of time asking and wondering: Do I look ok? Does my hair look alright? Am I wearing enough makeup? Or too much? Does my body look ok? Does it tell the ‘right’ story? Am I doing this right? When really, I think, what we’ve been trying … Read More
Reinventing yourself: the journey to becoming a Force of Nature with Kate Zanoni
UnFYB graduate, Kate Zanoni, has one of the most inspiring (and funny!) journeys that will absolutely reinvigorate your passion to pursue whatever your dreams are. Kate is the founder and creator of Force of Nature and the ACE method, where she helps active outdoor enthusiasts reduce recurring pain and nagging injury so they can continue to pursue their outdoor activities … Read More
Episode 224: Navigating the comparison trap & the spotlight complex
You get invited to go to the pool. You’re nervous. Everyone is going to look at your body, and they’re all going to judge you. You go to the grocery store looking like shit. Everyone in your town will remember the day you showed up at Target looking like trash. You’re going back to the a public gym. It’s … Read More
Playing the Game vs Bro Marketing
“Playing the game” is a necessary evil that most folks have a hard time with because they feel like it’s inauthentic. As a self-proclaimed queen of authenticity, I can assure you, “playing the game” is not the same as bro-marketing. “Playing the game” means employing specific strategies that make it easier for future potential clients to connect with you. How … Read More
Pelvic Floor Health & Ethically Informed Physical Therapy with Dr. Mel Cioffi
Grab Dr. Mel’s free Pelvic Floor e-book here. Visit Dr. Mel’s Website: yournewquest.com Follow Dr. Mel on IG: @dr.mel_pt/ Tune into Dr. Mel’s podcast: The Finally Fearless Podcast __________ Dr. Mel is an ethically informed physical therapist who specializing in orthopedics and pelvic health which can include help with: This generally includes issues relating to joint, neck, and back pain, … Read More
[Biz 50] Making a fool of yourself
Honestly, this episode is just a monologue that dissects much of the strife of deciding to close my gym and change my entire life as I knew it one year ago– per this IG post. It’s candid. It’s long. But it’s an inside peek to one of the most challenging decisions I’ve ever had to make as a business owner. … Read More