When you know better, do better. And here’s what you need to know today: the wolf in sheep’s clothing. Saying you help someone lose weight without the diet is a diet. Moderation is a form of restriction. Sorry. Leveraging what your body looks like for sales or “authoritative positioning” is diet culture. Learning/purchasing/believing/following what someone sells/teaches/preaches *because* of what they … Read More
We Are Not the Fitness Rejects
Our lives expanded once we stopped jamming ourselves into the globally accepted/demanded aesthetic of fit women. We are not a before and after project. We are not the sad rejects of a very toxic, very under-educated and narrow-minded fitness culture. We didn’t give up. We changed the purpose of the game entirely.
Eating is Simple. Body Image is Not.
We’re heading into a holiday weekend. You might be seeing people you haven’t seen in a while. These people will undoubtedly make comments about their own bodies, and maybe even yours. You might feel anxious. Anxious on how to navigate the conversations, nervous about how to eat so that your annoying grandma’s sister or whoever doesn’t say something stupid like: … Read More
Business Expenses: Online vs Brick and Mortar
This is not meant to persuade you one way or another- simply informational. There are ways to build out a brick and mortar space and keep costs lower- of course. To keep rent low, try industrial instead of commercial, that’s what I did and it was thousands of dollars cheaper each month on the rent front. Consider your location. I … Read More
221: Your Clients are Not Your Billboards
*Trigger Warning: This episode mentions a story regarding drug abuse and eating disorders. Please honor your healing and proceed with caution. **Content warning: Outside of the trigger warning, this entire episode is going to go down hard. We’ve all heard that your body is not your business card- because it’s not. But let’s take that one step farther: your body … Read More
Introvert or Extrovert?
I’m one of the most introverted people I know My sister is one of my favorite people and if she sleeps over, I still need to stare at a wall for two days to recover – this is being highly introverted. This isn’t about labeling yourself- it’s about understanding yourself so you can make meaning of the world around you … Read More
What is tempo work and why does it work?
In a world full of CrossFit, F45, and Orange Theory type workouts- tempo work gets hardly enough recognition and praise. Tempo work is the holy grail of all things lifting. It could very well be one of the biggest things missing from your workouts. Lifting weights is all about time under tension or TUT and exhibiting control over your entire … Read More
How to Lose the Guilt About What You Charge
Let’s say you charge $100 per hour… and part of you holds shame about it. You fell into this price point by natural progression, but you also know behind closed doors you’re like “on what planet do I live on that this is ok?!” One big reason you feel some type of way about what you charge is because you … Read More
Make Sure You Are Getting Your Business Advice from a Credible Source
I was a business owner long before it was cool. Enter Instagram- now everyone’s an expert in business. Even after years of truly boot-strapping and figuring out business-building on my own, I *still* get overwhelmed with feelings of imposture syndrome. What the business gurus may not be telling you: Mommy and daddy gave them the capital to start their biz. … Read More
Should You Pay Yourself First?
Old accounting methods don’t work for small business owners. Your %’s might be different! I used to skim whatever I could off the top once my expenses were paid. I paid no mind to how much my expenses were. As long as they were paid and as long as I could personally scrape on by, I was doing fine, right? … Read More