BIZ 005: Your Ideal Client Probably Doesn’t Care About Your Certifications
UGH, I KNOW. This one hurts me- but it left me confused and stuck for YEARS. Anywhere I could, I would put all of my education and certifications- it was the cornerstone of my entire business. It was on my business cards, all over my website, I talked about it non stop on social media- and guess what? No one … Read More
148: “You’re Not Fat – You’re Beautiful” and Other Unhelpful Advice
It usually goes like this: “I’m so fat.” “You are not fat.” “Yes I am.” “You are NOT fat! You’re beautiful!” I hate this conversation- because it’s all so well-intentioned – yet still unhelpful for so many reasons. I heard it for years- as I hated my body more and more with each passing year, and agonized to my mother … Read More
BIZ 004: Fix This Social Media Mistake + Tips for a Better Social Media Approach
Love it or hate it, social media isn’t going anywhere. While it can be time consuming, frustrating, and sometimes feel like you’re screaming into the abyss, social media bridges the gap between “stranger” to “client.” Social media has offered me so many wonderful connections and relationships- from colleagues, to peers, friendships, and of course- clients. But there’s a lot of … Read More
147: “I’m going to eat a smaller lunch”- primal hunger, binge eating, and how eating less doesn’t usually help
“I’m gaining weight… so, I’m going to start eating a smaller lunch.” Woof. We lose a lot of common sense when we start chasing weight loss. In this episode, I talk about the idea of thinking we need to eat a smaller lunch, or smaller breakfast and how it’s likely problematic. Other topics covered in this episode are: -primal hunger, … Read More
BIZ 003: Email Marketing- Because You Don’t Own Social Media
The least sexy topic in online business? Email marketing. But, whether you like it or not, you need an email list. We don’t own social media. Yet, most online biz owners obsess over vanity metrics like how many followers and likes they have on social media. But, does it matter? Does it impact the viability of your business? Social media … Read More
146: What Clients Need to Know: chasing “good workouts”, exercise programming, managing expectations, and the hardest part about being a legit personal trainer
What does it take to be a legit personal trainer? Does having a personal trainer certification really mean anything these days? Unfortunately, not really. it’s super easy to get certified- and you could be employed as a certified personal trainer by the end of this week…no, really, you could. The problem is, as consumers of the fitness industry, we don’t … Read More
BIZ 002: Marketing & Niching Down: if you’re speaking to everyone, you’re speaking to no one
I call it Vanilla Marketing- where you’re so afraid to niche down that you speak to no one specifically. I used to think this way too- “if I narrow down my marketing message, I’m going to leave people behind!” That’s super base level thinking when it comes to being an entrepreneur. The most successful companies know exactly who they’re speaking … Read More
BIZ 001: So, You Want To Start A Business…
I promised myself I’d never do this. But as more and more questions poured in over the past year or so, and as entrepreneurship has taken a front seat on social media (at least for me!) and from my point of view, is being totally misrepresented, we’re doing it. Just like within the fitness and dieting industry, I see all … Read More
145: Tips for Better Movement: Take Your Shoes Off and Don’t Wear Gloves
The developed world is interesting- it provides so many wonderful opportunities and advancements for quality of life increases- but what about movement? Humans were born to move- to move well and often. What we’ve done is developed things like cushiony shoes. While protecting our feet from the elements is important, our feet are actually meant to be just about as … Read More