Category Archive

UGH, I KNOW. This one hurts me- but it left me confused and stuck for YEARS. Anywhere I could, I would put all of my education and certifications- it was the cornerstone of my entire business. It was on my business cards, all over my website, I talked about it non stop on social media- and guess what? No one … Read More

Love it or hate it, social media isn’t going anywhere. While it can be time consuming, frustrating, and sometimes feel like you’re screaming into the abyss, social media bridges the gap between “stranger” to “client.” Social media has offered me so many wonderful connections and relationships- from colleagues, to peers, friendships, and of course- clients. But there’s a lot of … Read More

The least sexy topic in online business? Email marketing. But, whether you like it or not, you need an email list. We don’t own social media. Yet, most online biz owners obsess over vanity metrics like how many followers and likes they have on social media. But, does it matter? Does it impact the viability of your business? Social media … Read More

I call it Vanilla Marketing- where you’re so afraid to niche down that you speak to no one specifically. I used to think this way too- “if I narrow down my marketing message, I’m going to leave people behind!” That’s super base level thinking when it comes to being an entrepreneur. The most successful companies know exactly who they’re speaking … Read More

I promised myself I’d never do this. But as more and more questions poured in over the past year or so, and as entrepreneurship has taken a front seat on social media (at least for me!) and from my point of view, is being totally misrepresented, we’re doing it. Just like within the fitness and dieting industry, I see all … Read More

I know, I know- why am I so obsessed with talking about money on the podcast? Because, just like with food, it is something that every human needs- whether we like to admit it or not. If you’re anything like I was, you have negative associations with budgeting and managing your finances, & you feel that wanting to make money … Read More

I speak openly about my financial struggles here on the podcast pretty often. What I’ve come to learn over the years is that even though at times my financial issues were REAL (like- should I just live out of my car, or?), a lot of them stemmed from a crappy money mindset. As a business owner, it wasn’t until I … Read More

This episode will definitely help you begin to feel more confident about your finances- this is The Confidence Project, after all 😉 Here are some big takeaways from today’s episode: 1) The one thing no one told me when it comes to my savings account and paying down credit card debt 2) The easiest way to start saving money literally … Read More