3 Ways To Create Better Content

I never understood why my “straight shooter” approach wasn’t working in business. I had been showing up consistently and posting things like: “I have multiple college degrees and a stack of certifications and so my new training program is starting and this is what it costs! Ready?!” And no one would buy it. And I thought- what the hell? I’m … Read More

3 Ways To Make $1,000 Online (While Keeping Your Clothes On)

1️⃣ become a beach body coach. Lololol jk. 1️⃣ sell 38 PDFs for $27. 2️⃣ fill 11 spots of group coaching at $97/month 3️⃣ close 2 high ticket clients at $500 per month Making $1k online is simple. But not always easy. Don’t get it twisted- simple and easy are not synonyms. Whichever route you take depends on a number … Read More

The Unspoken Pressure of Selling Fat Loss

Let’s table the obvious damaging effects of diet culture for a moment and talk about the one thing that fat loss coaches will never admit: The pressure. Years ago, I bought into the idea that “my body was my billboard.” That’s the point of being a personal trainer, isn’t it? To convey some sort of lifestyle and commitment to health … Read More

Creating a Personal Training Membership Model

You’ve stopped charging hourly in your personal training business, now what? The standard business model for the personal training industry is not very sound from a sustainable business-model perspective. Think about it: if charging hourly or per-session, the trainer’s income relies on client consistency. Any time a client cancels or reschedules for any reason, reliable cash-flow is out the window. … Read More

Fix These Instagram Mistakes

I stopped using Facebook for marketing about 2 years ago, and went all in with IG. I have to credit the platform (plus the strategies mentioned below) for helping me double my income online year after year. Here are 4 things you can implement immediately that will give you leverage in the online space: 1) Don’t use IG as a … Read More

Playing the Game (and other things that held back my business)

If you’re like me, learning how to grow and scale an online business feels synonymous with being a fake, over-produced slime ball. That’s how I felt for years. Why did I have to learn how to “show up” online? Wasn’t I educated enough to not have to play by some unspoken rule book? Why did I have to learn how … Read More

2 Things You Can Always Control

1) your effort. 2) your attitude. My anxious brain loves to obsess over things I can’t control. It also loves to obsess over the outcomes of things that I… also cannot control. Even if you’re locked in your house, even if everything looks completely different than it did a month ago- you still get to choose to control your effort … Read More

You Don’t Need Permission

I’m a leader in a small way. One responsibility of this role is to listen the words that aren’t being said. 10 years ago, maybe even 5, I would have thought that all of my clients were just asking simple questions. Sometimes, and under normal circumstances- usually- yes, they’re asking simple questions. These days, they’re asking for permission posed behind … Read More