Why I Burned It All Down

It’s 2015. I’m putting together one-on-one, fully customized training programs for online clients and charging $50/month. I’m a full time MBA student and I run a full time training studio out of my single car garage. I do my homework, write my papers, and coach my clients via email and Google sheets until 2-3am. I wake up before 6am to … Read More

[Biz 50] Making a fool of yourself

Honestly, this episode is just a monologue that dissects much of the strife of deciding to close my gym and change my entire life as I knew it one year ago– per this IG post. It’s candid. It’s long. But it’s an inside peek to one of the most challenging decisions I’ve ever had to make as a business owner. … Read More

Planning Your Next Launch

You’re going to want to get used to feeling like you’re annoying people mostly because people are spending more time on social than ever before. What used to be “7-9x” is likely closer to 25+ times for someone to take action on a CTA you post. Gross right? I know! Lol. There’s a lot to read between the lines of … Read More

How many times do you need to talk about your offer for it to sell?

Recent data suggests that time spent on social media has increased by nearly 43% since 2020. This may change your online sales strategy slightly 😉 I’ve been seeing some folks talking about “flopped” launches- which is great- transparency is so important! But… why might that be? Needed exposure to calls to action has increased. What used to be 7-9x for … Read More

Making Better Business Decisions

Up until this point, you’ve likely been thinking about you and your business as being the same entity- one in the same. Your business is an entirely separate entity outside of you that needs to be taken care of & tended to. This can shows up as: -you not raising your rates because YOU don’t feel worthy. But, what’s best … Read More

The pitfalls of insurance-based Physical Therapy with Dr. Mike

Dr. Mike joins us on the show today to talk us through the many pitfalls and issues of the outdated, insurance-based physical therapy model. This episode *could* be a business episode, as Dr. Mike is a graduate of UnFYB, but I want as many of you to tune into this as possible, especially if you are not a movement or … Read More

There is utility in redundancy

You know how you waste a ton of time trying to create new, ground breaking content to post? There’s a good chance you can save a bunch of time and revisit all the things that are important to your brand/offer/content framework that you’ve only said a handful of times. You’re probably banging your head against the wall trying to come … Read More

Reminder to Schedule In Down Time and Fun Time for the Upcoming Week

If it’s not on my calendar it will not happen. A client asked last week how I schedule my time exactly and I’m working on synthesizing that into an actual post, but here’s kinda what it looks like: All appointments that require me to be somewhere at a certain time go onto my planner immediately. All of my non-scheduled recurring … Read More

How Your (well meaning) Body Comments are Actually Interpreted

Did you know that sometimes I create posts with the sole intention of you being able to share them as a way to begin/encourage the conversation(s) you want to have? This is one of them. I, personally, cannot stand anyone making a comment about my body- yes, EVEN IF it’s “omg you look so good.” I’ve never been able to … Read More