Why Your Black Friday Deals Fell Flat- and How to Fix It Next Time

If your Black Friday sales didn’t meet your expectations this year, you’re not alone. Many small business owners face challenges during Black Friday, from relying too heavily on discounts to missing the mark on value-based marketing. Here’s why your Black Friday deals didn’t work and actionable strategies to turn things around.   You Relied Too Heavily on the Discount Many … Read More

How This Non-Profit Made $60,000 With One Event

In this episode, we unpack how a nonprofit organization transformed its fundraising strategy, resulting in a $60,000 windfall in just one event. The key? Exclusivity. Drawing inspiration from Priya Parker’s book, The Art of Gathering: How We Meet and Why It Matters, we explore how focusing on the right people, rather than trying to appeal to everyone, can create transformative … Read More

Help! My friends are on Ozempic

In this episode, we dive into a listener’s struggle with the increasing popularity of weight loss drugs among her friends while she’s been on a long journey to heal her relationship with her body and embrace body neutrality. We discuss: The Pressure of Comparison: It’s easy to feel like you’re being left behind when everyone around you is on the … Read More

Exploring Internal Family Systems with Emily Young: Integrating Mental Health and Movement

In this episode, I had the pleasure of speaking with Emily Young, a mental health therapist, trauma-informed personal trainer, and co-founder of Hope Ignited, a trauma-informed personal training certification course. We dive into the fascinating world of Internal Family Systems (IFS), a therapeutic model that explores the various “parts” of ourselves and how they interact. Key Highlights: What is Internal … Read More

My Favorite Alarm Clock (especially for winter)

Years ago, I was gifted an alarm clock that changed my mornings forever:   Amazon Link   It mimics the rising sun which is so helpful for dark mornings, especially throughout midwest winters. What I love the most is that you can set it to not make any noise! This makes for a completely different wake-up experience than when there’s … Read More

5 Ideas to Add Value Your Online Training Program

5 Ideas to Add Value to Your Online Training Program   Listen to The Confidence Project’s episode here:   Ever hear the business advice: “add value!” and you’re like- what does that even mean? It can look like something like this! 1. Use the Document section to upload communication & policy reminders Tyler J. McCall taught “if you find yourself … Read More

Daytime Strategies for Better Sleep

Your ability to fall asleep and stay asleep is directly related to what you do when you’re awake. Instead of tossing and turning, doom-scrolling, or popping synthetic chemicals into your mouth to fall asleep only to wake up feeling groggy, hung-over, and worse than before- try these daytime strategies to help yourself sleep well at night! Daytime Strategies for Better … Read More

How to Niche Down: You Are Your Niche

In today’s competitive entrepreneurial landscape, finding your niche is often seen as the holy grail of success. But what if I told you that your niche isn’t something external to discover, but rather, it’s within you? Let’s explore how embracing your authenticity can redefine your approach to entrepreneurship and unlock your true potential.   Embracing Authenticity Over “Niching Down” The … Read More