I was surrounded by brilliant fitness and movement professionals this weekend. I see a younger me in all of them- highly educated, highly credentialed, underpaid, hungry for success, and terrified. Terrified of making a mistake, being seen, failing, trying too hard to get nowhere fast. Terrified of doing it “wrong.” While I’m not a “social media business coach”- it is … Read More
4 Things to Know Before You Raise Your Rates
If Lululemon can unabashedly charge $100 for a SCARF, you can do anything. I bet anyone with a Lululemon scarf would say they love it, worth every penny. If their scarves are anything like their leggings, I bet they *are* amazing. But I buy my scarves from Target 
I don’t see the value. But clearly, some people do! That’s … Read More
5 Things to Consider Before Your Personal Training Business Pays for Social Media Advertising
Paying for advertising on social media is a BEAST. If you keep stumbling across companies & agencies who say they can put together paid advertising for you using social media with results that sound too good to be true… it most likely is. In 2016, I paid an agency $2k/month + $7k into ad spend for my gym. 
… Read More
3 Simple Ways to Elevate Client Programming
If you’re a personal trainer, you probably spend a lot of time coming up with workouts and programming for your clients. I can almost guarantee you’re over-thinking it and making it more complicated than you need to. Your clients probably don’t need fancier programming. You probably do know enough and don’t need to take another certification or course. Some things … Read More
How to Niche Down: You Are Your Niche
In today’s competitive entrepreneurial landscape, finding your niche is often seen as the holy grail of success. But what if I told you that your niche isn’t something external to discover, but rather, it’s within you? Let’s explore how embracing your authenticity can redefine your approach to entrepreneurship and unlock your true potential. Embracing Authenticity Over “Niching Down” The … Read More
Client Payment Agreement [free template!]
client payment agreement template [free!] Ever spend a ton of time with a prospective client only to be ghosted by them before their next payment is due? We can circumvent this with payment agreements. While signing off on one doesn’t guarantee payment, most clients that aren’t bought in will skeet skeet skeet if the relationship feels way too … Read More
3 Types of Breaks to Take From Work
3 types of breaks to take from work July 4th 2015 was a day I’ll never forget. It was my first day off work in over 3 years since starting my business. The first day I wouldn’t set an alarm to wake up and train clients and work on my business in years. I imagined slowly rolling out … Read More