Fix These Instagram Mistakes

I stopped using Facebook for marketing about 2 years ago, and went all in with IG. I have to credit the platform (plus the strategies mentioned below) for helping me double my income online year after year. Here are 4 things you can implement immediately that will give you leverage in the online space: 1) Don’t use IG as a … Read More

Playing the Game (and other things that held back my business)

If you’re like me, learning how to grow and scale an online business feels synonymous with being a fake, over-produced slime ball. That’s how I felt for years. Why did I have to learn how to “show up” online? Wasn’t I educated enough to not have to play by some unspoken rule book? Why did I have to learn how … Read More

Are you trying to capitalize on the Coronavirus to make more $$$?

I’m not. Small businesses will be hit especially hard during this time. I get it. Trust me. If you’re panicked, I see you. But before you try to turn your followers’ panic into an income stream, ask yourself if what you’re selling is aligned for you. I told a business coaching client to go ahead with her covid-19 idea. Why? … Read More

How To Actually Help Your Audience Get Where They’re Trying To Go

When you say things like “I know you can do it! You got this!” inside of an IG caption, your reader is like “great. BUT HOWWWW?!” It’s not helpful to be inspiring. It’s nice. It’s not bad. But it’s not actually helping anyone. Your people need tangible takeaways. People don’t have a knowledge problem- they have an implementation and self-awareness … Read More

How to Stop Charging Hourly (in your personal training business)

I remember the panic of a client cancelling their session very well. Early 2013, I was still charging hourly. Each client would pay for their session, usually in cash, at the time of each session. That meant my income was at the mercy of my clients’ consistency. It was brutal. Late 2013, I switched to packages & began requiring signed … Read More