How To Actually Help Your Audience Get Where They’re Trying To Go

When you say things like “I know you can do it! You got this!” inside of an IG caption, your reader is like “great. BUT HOWWWW?!” It’s not helpful to be inspiring. It’s nice. It’s not bad. But it’s not actually helping anyone. Your people need tangible takeaways. People don’t have a knowledge problem- they have an implementation and self-awareness … Read More

How to Stop Charging Hourly (in your personal training business)

I remember the panic of a client cancelling their session very well. Early 2013, I was still charging hourly. Each client would pay for their session, usually in cash, at the time of each session. That meant my income was at the mercy of my clients’ consistency. It was brutal. Late 2013, I switched to packages & began requiring signed … Read More

Hiring A Business Coach Shouldn’t Put You In Debt

“What planet are these coaches living on?!” my client asked me. We laughed at first. Online business is amazing- it’s also really shady and crooked. People with no prior business success will claim business success once they start charging >$1k per month, use pretty photos and fancy tactics to get clients and sell you on the idea that if you … Read More

Why I’m Not Accepting New Clients

FEBRUARY IS THE NEW BLACK & why I don’t accept new clients in January. Been in business for almost a decade- I’ve never once taken on a new fitness client in January- and I never will. It’s almost too easy. It’s too easy to leverage the shiny, new excitement that January seems to inherently bring with its arrival. Even when … Read More