External Validation Is Not A Remedy For Self Doubt

Confidence often hides itself behind a quiet yet persistent conviction. A conviction that doesn’t need external approval or applause. Where we get stuck: We sit in inaction waiting for someone to tell us to jump. We doubt our accomplishments when not enough people applaud. We don’t know how to feel about something until someone tells us how to feel, as … Read More

I Realized That Selling Fat Loss Was the Bullshit

When you know better, do better. And here’s what you need to know today: the wolf in sheep’s clothing. Saying you help someone lose weight without the diet is a diet. Moderation is a form of restriction. Sorry. Leveraging what your body looks like for sales or “authoritative positioning” is diet culture. Learning/purchasing/believing/following what someone sells/teaches/preaches *because* of what they … Read More

We Are Not the Fitness Rejects

Our lives expanded once we stopped jamming ourselves into the globally accepted/demanded aesthetic of fit women. We are not a before and after project. We are not the sad rejects of a very toxic, very under-educated and narrow-minded fitness culture. We didn’t give up. We changed the purpose of the game entirely.

Eating is Simple. Body Image is Not.

We’re heading into a holiday weekend. You might be seeing people you haven’t seen in a while. These people will undoubtedly make comments about their own bodies, and maybe even yours. You might feel anxious. Anxious on how to navigate the conversations, nervous about how to eat so that your annoying grandma’s sister or whoever doesn’t say something stupid like: … Read More

Building a Business is Just Like Lifting

Everyone wants to lift til it feels boring and like a chore and EVERYONE wants to start a business until it feels hard as shit. WELCOME. The actual fun starts when it’s not fun anymore. That is not a typo. I repeat: the fun starts when it’s not fun anymore. I can’t explain it. But that’s what it is. Lifting … Read More

Remember When You Weighed Less?

Remember when you weighed less? I do. Ever stumble across a pic of yourself from a time you were CERTAIN that your body was awful and you felt like a work in progress, only to look at it now and think “fuck. What was I thinking?! Look how much smaller I used to be!” And if we’re being honest, we … Read More

Business Expenses: Online vs Brick and Mortar

This is not meant to persuade you one way or another- simply informational. There are ways to build out a brick and mortar space and keep costs lower- of course. To keep rent low, try industrial instead of commercial, that’s what I did and it was thousands of dollars cheaper each month on the rent front. Consider your location. I … Read More

221: Your Clients are Not Your Billboards

*Trigger Warning: This episode mentions a story regarding drug abuse and eating disorders. Please honor your healing and proceed with caution. **Content warning: Outside of the trigger warning, this entire episode is going to go down hard. We’ve all heard that your body is not your business card- because it’s not. But let’s take that one step farther: your body … Read More

Introvert or Extrovert?

I’m one of the most introverted people I know My sister is one of my favorite people and if she sleeps over, I still need to stare at a wall for two days to recover – this is being highly introverted. This isn’t about labeling yourself- it’s about understanding yourself so you can make meaning of the world around you … Read More