BIZ 006: Let’s Fix Your Instagram Bio
I know, I know- it sounds silly- what does your IG bio, of all things, really matter? These days, your social media accounts are like your virtual business card- a living, breathing portfolio if you will. It’s like the initial handshake between you and your potential clients. When people land on your social media, they have a few seconds to … Read More
150: Navigating Dieting & Weight Loss Conversations When You’re Trying to Escape from Diet Culture
It’s all just so tough- it’s hard enough to get out of the obsession with weight loss and dieting as it is- but what do you do when you’re the only one in your family or friends group that doesn’t want to have the tired, boring, and exhausting conversations about weight loss and dieting anymore? You’re stuck… right? And you … Read More
BIZ 005: Your Ideal Client Probably Doesn’t Care About Your Certifications
UGH, I KNOW. This one hurts me- but it left me confused and stuck for YEARS. Anywhere I could, I would put all of my education and certifications- it was the cornerstone of my entire business. It was on my business cards, all over my website, I talked about it non stop on social media- and guess what? No one … Read More
148: “You’re Not Fat – You’re Beautiful” and Other Unhelpful Advice
It usually goes like this: “I’m so fat.” “You are not fat.” “Yes I am.” “You are NOT fat! You’re beautiful!” I hate this conversation- because it’s all so well-intentioned – yet still unhelpful for so many reasons. I heard it for years- as I hated my body more and more with each passing year, and agonized to my mother … Read More
BIZ 004: Fix This Social Media Mistake + Tips for a Better Social Media Approach
Love it or hate it, social media isn’t going anywhere. While it can be time consuming, frustrating, and sometimes feel like you’re screaming into the abyss, social media bridges the gap between “stranger” to “client.” Social media has offered me so many wonderful connections and relationships- from colleagues, to peers, friendships, and of course- clients. But there’s a lot of … Read More
147: “I’m going to eat a smaller lunch”- primal hunger, binge eating, and how eating less doesn’t usually help
“I’m gaining weight… so, I’m going to start eating a smaller lunch.” Woof. We lose a lot of common sense when we start chasing weight loss. In this episode, I talk about the idea of thinking we need to eat a smaller lunch, or smaller breakfast and how it’s likely problematic. Other topics covered in this episode are: -primal hunger, … Read More
BIZ 003: Email Marketing- Because You Don’t Own Social Media
The least sexy topic in online business? Email marketing. But, whether you like it or not, you need an email list. We don’t own social media. Yet, most online biz owners obsess over vanity metrics like how many followers and likes they have on social media. But, does it matter? Does it impact the viability of your business? Social media … Read More