Welcome to hell on earth where your to-do list goes to die. Non-scheduled, recurring time. Let me (potentially) introduce you to the Eisenhower Matrix. So many of us live our lives inside quadrant 1: everything is an emergency. If your schedule is filled with clients, I totally understand loathing all things schedule-related as a way to rebel against the “constantly … Read More
How to Take Time Off When You’re a Business Owner
You have to earn the easy parts. Here’s the thing: You’ve been mislead. If you’re newer to these parts, you may have missed the years of hustling. While I don’t think you need to burn the candle at both ends for nearly a decade to finally earn your easy, you will absolutely need to work hard for quite some time. … Read More
Communication Strategies to Save Time in Business
Communication in your business breaks down because of 1 of 2 reasons. It sounds benign, AND you might think this isn’t an issue for you– but I can assure you, if you feel that your business is swallowing you whole, there is room for improvement with your communication with your clients. The two reasons are: 1. You don’t know what … Read More
How to Handle Client Co-Dependency in Your Business
Today we’re breaking down the innocent-sounding, often confusing pitfall of feeling OVERLY responsible for our clients’ success and how it’s ruining not only your business, but also your clients’ success. YES. This is a non-clinical co-dependency conversation. Are you encouraging your clients to think they cannot succeed without you? What do you do when you feel a client or clients … Read More
Curriculum Based vs Subscription Based Offers
Let’s look at the structure of your curriculum vs subscription based offers. First, let’s define the difference between those two types of offers: Curriculum based: Has hard start and stop date Subscription: has the ability to go on forever Even if your offer/service has an initial agreement length, if the client has the ability to renew and continue with the … Read More
All About Offers, Part 1
UnFYB is currently closed for enrollment. Make sure you sign up for my emails so you will be the first to hear when it reopens! Today’s episode is part 1 of 2: all about your offers. Despite what you may have been taught, the structure, delivery, and features of your offers matter a ton. Not only does it make or … Read More
Reinventing yourself: the journey to becoming a Force of Nature with Kate Zanoni
UnFYB graduate, Kate Zanoni, has one of the most inspiring (and funny!) journeys that will absolutely reinvigorate your passion to pursue whatever your dreams are. Kate is the founder and creator of Force of Nature and the ACE method, where she helps active outdoor enthusiasts reduce recurring pain and nagging injury so they can continue to pursue their outdoor activities … Read More
Playing the Game vs Bro Marketing
“Playing the game” is a necessary evil that most folks have a hard time with because they feel like it’s inauthentic. As a self-proclaimed queen of authenticity, I can assure you, “playing the game” is not the same as bro-marketing. “Playing the game” means employing specific strategies that make it easier for future potential clients to connect with you. How … Read More
6 Possible Reasons You Feel Like Content Creation Has You Screaming Into the Abyss
I love creating content AND I love “selling”. – creating high value content helps people for free. Most folks “hate selling”, but won’t step up their free content creation game. Yo! if you’re not yet comfortable selling, get comfortable creating high value free content which *does* require “playing the game”, unfortunately. – If you can’t get anyone to stop scrolling … Read More
Why I Burned It All Down
It’s 2015. I’m putting together one-on-one, fully customized training programs for online clients and charging $50/month. I’m a full time MBA student and I run a full time training studio out of my single car garage. I do my homework, write my papers, and coach my clients via email and Google sheets until 2-3am. I wake up before 6am to … Read More