It’s easier to see things when we’re not in them- so looking at unrelated markets to help make sense of your market/business can be super enlightening.
Business is happening all around us at all times.
Most of my business clients come to me with a graveyard of coaches and courses they’ve purchased and still cannot make zero sense of their business at all. Can they make a good reel? Sure. Is their grid cute? Sure. Are they super popular on IG? Sometimes. Except for my clients that don’t use IG for business at all 😉
Business is business- same concepts apply on IG as they do for a 30sec commercial selling Cheerios.
〰️perfume advertisements are selling s€x appeal. If I’m jumping into a fountain with a silk gown on, am I going to care what I smell like? No. But it’s a fantasy that clearly works for the right target audience. I’m not the target audience of those adverts. But it’s so fun to think about who is!
〰️Subaru isn’t selling you a car. They’re selling you a lifestyle and a story of adventure, longevity, and connection. Compare to Lexus commercials. Fascinating, right?
〰️Why sell clothes when you can sell popularity and s€x appeal? The power of marketing is how you can sell clothing without displaying… clothing. Wild!
〰️Cheerios isn’t selling you cereal. They’re selling a convenient breakfast option for general population health conscious folks. Notice the commercials: typically busy mornings, cute family interactions. Why might that be? 🧐
〰️outliers to the target market exist! I don’t have children but there’s a box of Cheerios in the house 🤷🏽♀️ just like you can own a Lexus and not be a white dude zooming through an impossibly empty city street with slick haircut. But, that’s the narrative- and outliers do and are expected to happen.
“The thing” you’re selling is the avenue by which your target market is going to achieve a specific experience, feeling, or result. Example; you’re not selling running, you’re selling the feeling of crossing a finish line for the first time. Just like Subaru isn’t selling you car.
Business is all around- not just on IG 😉
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