You will never make a problem-free choice

So often we make choices that we *think* will move us away from discomfort in our lives. Common cognitive distortion. The truth is, you will never make a problem free choice. When faced with options- make a list of all viable problems, issues, complaints, etc. Then, choose based on the problems you want to deal with the most. YEP- the …

[biz 51] playing the game vs bro marketing

“Playing the game” is a necessary evil that most folks have a hard time with because they feel like it’s inauthentic. As a self-proclaimed queen of authenticity, I can assure you, “playing the game” is not the same as bro-marketing. “Playing the game” means employing specific strategies that make it easier for future potential clients to connect with you. How …

Pelvic Floor Health & Ethically Informed Physical Therapy with Dr. Mel Cioffi

Grab Dr. Mel’s free Pelvic Floor e-book here. Visit Dr. Mel’s Website: yournewquest.com Follow Dr. Mel on IG: @dr.mel_pt/ Tune into Dr. Mel’s podcast: The Finally Fearless Podcast __________ Dr. Mel is an ethically informed physical therapist who specializing in orthopedics and pelvic health which can include help with: This generally includes issues relating to joint, neck, and back pain, …

[Biz 50] Making a fool of yourself

Honestly, this episode is just a monologue that dissects much of the strife of deciding to close my gym and change my entire life as I knew it one year ago– per this IG post. It’s candid. It’s long. But it’s an inside peek to one of the most challenging decisions I’ve ever had to make as a business owner. …

How many times do you need to talk about your offer for it to sell?

Recent data suggests that time spent on social media has increased by nearly 43% since 2020. This may change your online sales strategy slightly 😉 I’ve been seeing some folks talking about “flopped” launches- which is great- transparency is so important! But… why might that be? Needed exposure to calls to action has increased. What used to be 7-9x for …

How to make better business decisions

Up until this point, you’ve likely been thinking about you and your business as being the same entity- one in the same. Your business is an entirely separate entity outside of you that needs to be taken care of & tended to. This can shows up as: -you not raising your rates because YOU don’t feel worthy. But, what’s best …

The pitfalls of insurance-based Physical Therapy with Dr. Mike

Dr. Mike joins us on the show today to talk us through the many pitfalls and issues of the outdated, insurance-based physical therapy model. This episode *could* be a business episode, as Dr. Mike is a graduate of UnFYB, but I want as many of you to tune into this as possible, especially if you are not a movement or …

There is utility in redundancy

You know how you waste a ton of time trying to create new, ground breaking content to post? There’s a good chance you can save a bunch of time and revisit all the things that are important to your brand/offer/content framework that you’ve only said a handful of times. You’re probably banging your head against the wall trying to come …