Why the Traditional Personal Training Model No Longer Works The classic personal training model of seeing clients 1:1, 1-3 times per week, is overdue for a redesign. While it may have worked in the past due to its personalized approach, the industry has evolved, and this model now poses significant limitations. This approach serves neither the trainer nor the client … Read More
Transform Your Personal Training Business with Systems: A Step-by-Step Guide
Transform Your Personal Training Business with Systems: A Step-by-Step Guide Imagine transforming the chaos of client inquiries and onboarding into a well-oiled machine that runs on autopilot. No more scrambling to find the right words or forgetting critical steps—just a seamless, stress-free process that saves time and impresses clients. How can you achieve this level of ease in your business? … Read More
Systems: Your Secret to a Productive New Year
Imagine waking up to a life where chaos is no longer your default. The dishes are done, the meals are planned, your finances are under control, and you feel a deep sense of calm and clarity. Sounds dreamy, right? That’s the power of systems. When paired with intentional habits, systems can transform the way you live, work, and thrive. In … Read More
I Muted Everyone on Instagram for 30 Days- Here’s What Happened
Over the years, I slowly began following more and more of my peers, colleagues, and even clients. I started as ‘trying to build community’, then quickly meant I was second-guessing every piece of content I was posting. Logging onto Instagram felt suffocating, confusing, and disorienting, so I started a little experiment for myself: How might I feel if I stopped … Read More
How to Tell Your Clients You’re Taking Time off for The Holidays
A break does a body and business good. For years, I never stepped away from work. What I was modeling to my clients was that they, too, should never step away from their fitness. It’s healthy to take a break from work. Necessary. And same for your clients, yes? Here are some prompts to help you communicate your holiday break … Read More
Why Your Black Friday Deals Fell Flat- and How to Fix It Next Time
If your Black Friday sales didn’t meet your expectations this year, you’re not alone. Many small business owners face challenges during Black Friday, from relying too heavily on discounts to missing the mark on value-based marketing. Here’s why your Black Friday deals didn’t work and actionable strategies to turn things around. You Relied Too Heavily on the Discount Many … Read More
Black Friday Checklist for Personal Trainers
All discounted packages and sessions have a clear expiration date. The last thing you want to do is not expire the sessions or packages you’re offering, have a client buy in November and then drag out the discount through March or April. If you’re offering Black Friday discounts and deals this year, make sure the redemption and usage of each … Read More
Constant Chaos: Running a Business without Standard Operating Procedures (SOPs)
The Chaos of Running a Fitness Business Without SOPs As a fitness business owner, your day likely feels like a whirlwind. You wake up to a full day of training clients, answering emails, posting on social media, handling billing issues, and trying to grow your business—if you even have time for that last part. The challenge isn’t the work itself; … Read More