“Scaling” is the “getting toned” of the business world. Everyone thinks they want it, but there’s more to it than what we’re sold by social-media-popular business gurus. Unlike simple growth, scaling means increasing your revenue without a corresponding increase in costs, achieving a high profit-margin. Many confuse “scaling” with “making more money.” But true scaling requires a completely different approach. … Read More
Creating Financial Stability in Your Personal Training Business
At the start of my personal training business, I remember thinking there was no way I could ever create a sustainable, repeatable income for myself. A client would cancel or reschedule a session, effectively pushing back their next payment. Shit. My car payment is due. There was always low-grade anxiety in the back of my mind when it came to … Read More
Strategy + Soul: Our Business and Lifestyle Design Mission
Until circa 2020, my entire business and life were approached with nothing but strategy. Fill in the spreadsheet, run the calculations. Make the T-chart for decision making. Fill in the calendar. Squeeze in the meeting. Follow the to-do list. Nobody cares, work harder. No excuses. Make no mistake, living this way works. It worked for me. It worked for hundreds … Read More
Mid-Year Review: 5 Key Areas to Review For Continued Success
1. Review Your Bookkeeping Nothing is worse than getting to the end of the year and diving into your bookkeeping for the first time for the year. Saving your bookkeeping until the end of each year will mean you’re buried under a pile of dozens of bank statements and thousands of line items. I like to reconcile my books … Read More
How You Build It Is How It Will Go
I was doom-scrolling when I came across a post from a fellow business coach. The post I stopped on read: “Online business is harder than in person business.” The case she was building was that trainers who leave the online space to pursue fitness business in-person are taking the easy way out. That the online business challenge is worth it … Read More
Marriage + Money: 4 Things Every Couple Should Talk About
You don’t have to be financially savvy , “good at math”, or even in a relationship (let alone marriage) to begin to understand your financial landscape. In today’s social media world, it’s easy to curate a very complicated, overwhelming view on what it takes to understand your money so that you can feel confident about your money. I was fortunate … Read More
5 Ideas to Add Value Your Online Training Program
5 Ideas to Add Value to Your Online Training Program Listen to The Confidence Project’s episode here: Ever hear the business advice: “add value!” and you’re like- what does that even mean? It can look like something like this! 1. Use the Document section to upload communication & policy reminders Tyler J. McCall taught “if you find yourself … Read More
Balance Over Burnout: Creating a Sustainable Business Model That Works for You
Let’s be real: running a personal training business can sometimes feel like a never-ending grind. I’ve been there, juggling clients, marketing, admin work, and still trying to find time to work out myself. It’s easy to get caught up in the hustle and hit burn out. So, how do we build a successful business that also lets us enjoy life? … Read More
Time Management is a Lie: What to Focus on Instead
Time Management is a Lie: What to Focus on Instead Time management is often hailed as the key to productivity and success. We meticulously plan our schedules, set alarms, and make to-do lists, all in the name of squeezing every possible minute out of our day. But what if I told you that time management is a lie? That the … Read More
Social Media Advice for Personal Trainers Who Don’t Love Social Media
I was surrounded by brilliant fitness and movement professionals this weekend. I see a younger me in all of them- highly educated, highly credentialed, underpaid, hungry for success, and terrified. Terrified of making a mistake, being seen, failing, trying too hard to get nowhere fast. Terrified of doing it “wrong.” While I’m not a “social media business coach”- it is … Read More