[BIZ 31] What Kind of Business Model Is Best For You?

First, we have to start by figuring out if and when you should have an evergreen model or a launch offer. Then, we have to decide is 1:1 best for you? Group? DIY? A mix of both? It all depends on so many moving parts. We’re often told to simply regurgitate what’s worked for someone else and fail to take … Read More

[BIZ 30]: Letting Go To Make Room For More

No one around me could understand why I would let go of high paying clients. It was easy money. Almost $1,000 per month for a measly 8 hours of my time. What other 20-something do you know making $120/hour? I knew no one. They thought I was crazy to let go of this kind of money. To not just make … Read More

187: Adele Lost Weight… Let’s Talk About It

Impromptu episode. Adele lost weight. People are losing their shit. So, we’re going to unpack that shiz today. What it means, what it doesn’t mean, what the problem is, what the problem isn’t- and how it pertains to you and your body. Grab my intuitive eating course for 50% off here.  

The Unspoken Pressure of Selling Fat Loss

Let’s table the obvious damaging effects of diet culture for a moment and talk about the one thing that fat loss coaches will never admit: The pressure. Years ago, I bought into the idea that “my body was my billboard.” That’s the point of being a personal trainer, isn’t it? To convey some sort of lifestyle and commitment to health … Read More

Creating a Personal Training Membership Model

You’ve stopped charging hourly in your personal training business, now what? The standard business model for the personal training industry is not very sound from a sustainable business-model perspective. Think about it: if charging hourly or per-session, the trainer’s income relies on client consistency. Any time a client cancels or reschedules for any reason, reliable cash-flow is out the window. … Read More

186: Are YOU On Your To-Do List?

Look at your to-do list- how much of what’s on there is JUST for you? Do you have a “to-be” list? Reminder: you are a human being, not a human doing. But also, this takes the intentional practice of putting your damn self on your to-do list. Listen to the Biofeedback episode here.