I call it Vanilla Marketing- where you’re so afraid to niche down that you speak to no one specifically. I used to think this way too- “if I narrow down my marketing message, I’m going to leave people behind!” That’s super base level thinking when it comes to being an entrepreneur. The most successful companies know exactly who they’re speaking to and aren’t afraid of “leaving customers behind.” Why? Because they know one simple marketing principal: if you speak to everyone, you speak to no one.

Not sure how or even why you should niche down? This one’s for you!