Over the years, I slowly began following more and more of my peers, colleagues, and even clients. I started as ‘trying to build community’, then quickly meant I was second-guessing every piece of content I was posting. Logging onto Instagram felt suffocating, confusing, and disorienting, so I started a little experiment for myself: How might I feel if I stopped … Read More
How to Tell Your Clients You’re Taking Time off for The Holidays
A break does a body and business good. For years, I never stepped away from work. What I was modeling to my clients was that they, too, should never step away from their fitness. It’s healthy to take a break from work. Necessary. And same for your clients, yes? Here are some prompts to help you communicate your holiday break … Read More
Why Your Black Friday Deals Fell Flat- and How to Fix It Next Time
If your Black Friday sales didn’t meet your expectations this year, you’re not alone. Many small business owners face challenges during Black Friday, from relying too heavily on discounts to missing the mark on value-based marketing. Here’s why your Black Friday deals didn’t work and actionable strategies to turn things around. You Relied Too Heavily on the Discount Many … Read More
Black Friday Checklist for Personal Trainers
All discounted packages and sessions have a clear expiration date. The last thing you want to do is not expire the sessions or packages you’re offering, have a client buy in November and then drag out the discount through March or April. If you’re offering Black Friday discounts and deals this year, make sure the redemption and usage of each … Read More
Constant Chaos: Running a Business without Standard Operating Procedures (SOPs)
The Chaos of Running a Fitness Business Without SOPs As a fitness business owner, your day likely feels like a whirlwind. You wake up to a full day of training clients, answering emails, posting on social media, handling billing issues, and trying to grow your business—if you even have time for that last part. The challenge isn’t the work itself; … Read More
Embracing a Seasonal Approach to Business: Aligning Your Business with Human Rhythms
When we think of running a business, we often think of the constant hustle—always pushing forward, always striving for more. But what if the best way to operate your small business was to align with the natural rhythms of the seasons, just like our bodies and the world around us? As humans, we are biological creatures, hardwired to respond to … Read More
Fall Goal-Setting: How to Reset and Recharge Before the New Year
When most people think about goal-setting, they picture January 1st: the start of a new year and a blank slate. But what if I told you that fall is actually the perfect time to reset, refocus, and set meaningful goals? Fall has this magical way of encouraging us to slow down, reflect, and reevaluate where we are. The summer energy … Read More
How to Get Paid Time Off as a Personal Trainer
If you’re a personal trainer or gym owner, it can feel impossible to take time off. And when you do, it often means a hit to your income from lost sessions and client payments. But you can reclaim more of your time without sacrificing your earnings by moving away from per-session or hourly charges. Here’s the exact approach I used … Read More
Don’t Charge Per Hour as a Personal Trainer- Do This Instead!
The traditional personal training model doesn’t work for self-employed trainers. If you started your career in a commercial gym, you were probably taught that clients pay for a block of sessions upfront. On the surface, it seems great, but in reality, it’s full of pitfalls. Here’s why charging by the session isn’t the best move—and what to do instead. The … Read More