Let’s look at the structure of your curriculum vs subscription based offers. First, let’s define the difference between those two types of offers: Curriculum based: Has hard start and stop date Subscription: has the ability to go on forever Even if your offer/service has an initial agreement length, if the client has the ability to renew and continue with the … Read More
The Performance Trap
There are thousands of traps we’ll find ourselves tangled within over the course of our lives. Some are relationship traps. Others are money traps. Some traps we set ourselves, and other times, we stumble into one with no forewarning. When moving away from diet culture and obsessive aesthetic pursuits, there comes a time where your next sticking point is navigating … Read More
How to deal with weight gain
So, we moved recently, & the scale had gotten packed away. It’s not my scale- I don’t use it. Believe it or not, I do not reign holy terror across this household, and I do not have the power to dictate if anyone else decides to torture themselves with a scale in this house or not. The gym is currently … Read More
6 Possible Reasons You Feel Like Content Creation Has You Screaming Into the Abyss
I love creating content AND I love “selling”. – creating high value content helps people for free. Most folks “hate selling”, but won’t step up their free content creation game. Yo! if you’re not yet comfortable selling, get comfortable creating high value free content which *does* require “playing the game”, unfortunately. – If you can’t get anyone to stop scrolling … Read More
Why I Burned It All Down
It’s 2015. I’m putting together one-on-one, fully customized training programs for online clients and charging $50/month. I’m a full time MBA student and I run a full time training studio out of my single car garage. I do my homework, write my papers, and coach my clients via email and Google sheets until 2-3am. I wake up before 6am to … Read More
Planning Your Next Launch
You’re going to want to get used to feeling like you’re annoying people mostly because people are spending more time on social than ever before. What used to be “7-9x” is likely closer to 25+ times for someone to take action on a CTA you post. Gross right? I know! Lol. There’s a lot to read between the lines of … Read More
How many times do you need to talk about your offer for it to sell?
Recent data suggests that time spent on social media has increased by nearly 43% since 2020. This may change your online sales strategy slightly 😉 I’ve been seeing some folks talking about “flopped” launches- which is great- transparency is so important! But… why might that be? Needed exposure to calls to action has increased. What used to be 7-9x for … Read More
Making Better Business Decisions
Up until this point, you’ve likely been thinking about you and your business as being the same entity- one in the same. Your business is an entirely separate entity outside of you that needs to be taken care of & tended to. This can shows up as: -you not raising your rates because YOU don’t feel worthy. But, what’s best … Read More
There is utility in redundancy
You know how you waste a ton of time trying to create new, ground breaking content to post? There’s a good chance you can save a bunch of time and revisit all the things that are important to your brand/offer/content framework that you’ve only said a handful of times. You’re probably banging your head against the wall trying to come … Read More
Reminder to Schedule In Down Time and Fun Time for the Upcoming Week
If it’s not on my calendar it will not happen. A client asked last week how I schedule my time exactly and I’m working on synthesizing that into an actual post, but here’s kinda what it looks like: All appointments that require me to be somewhere at a certain time go onto my planner immediately. All of my non-scheduled recurring … Read More