Category Archive

Here’s what may have happened: 1- they lured you in by sharing how much their clients made while working with them. They share stories like “Linda made $6k!” or “Jane hit a $10k month!” Awesome! Are they set up to do that consistently? What did their subsequent successes look like? Did Jane make a total of $10k per year as … Read More

Call out your BS before it even happens. 100% of my clients have fears come up before they launch anything- this is normal. If you can call it out before you launch, it’s so much easier to see it through. Let’s say you’re afraid that people will be annoyed by you. You get to say ahead of time “I have … Read More

Or your friend. Or your sister. Or your partner about what to do, charge, launch, or create for your business. I used to run my business ideas past my closest people and then realized: they’re not even 100% sure what I do or how I do it so it’s really just the blind leading the blind sometimes ???? AND they’re … Read More

I never understood why my “straight shooter” approach wasn’t working in business. I had been showing up consistently and posting things like: “I have multiple college degrees and a stack of certifications and so my new training program is starting and this is what it costs! Ready?!” And no one would buy it. And I thought- what the hell? I’m … Read More

1️⃣ become a beach body coach. Lololol jk. 1️⃣ sell 38 PDFs for $27. 2️⃣ fill 11 spots of group coaching at $97/month 3️⃣ close 2 high ticket clients at $500 per month Making $1k online is simple. But not always easy. Don’t get it twisted- simple and easy are not synonyms. Whichever route you take depends on a number … Read More

Let’s table the obvious damaging effects of diet culture for a moment and talk about the one thing that fat loss coaches will never admit: The pressure. Years ago, I bought into the idea that “my body was my billboard.” That’s the point of being a personal trainer, isn’t it? To convey some sort of lifestyle and commitment to health … Read More

You’ve stopped charging hourly in your personal training business, now what? The standard business model for the personal training industry is not very sound from a sustainable business-model perspective. Think about it: if charging hourly or per-session, the trainer’s income relies on client consistency. Any time a client cancels or reschedules for any reason, reliable cash-flow is out the window. … Read More

I stopped using Facebook for marketing about 2 years ago, and went all in with IG. I have to credit the platform (plus the strategies mentioned below) for helping me double my income online year after year. Here are 4 things you can implement immediately that will give you leverage in the online space: 1) Don’t use IG as a … Read More

If you’re like me, learning how to grow and scale an online business feels synonymous with being a fake, over-produced slime ball. That’s how I felt for years. Why did I have to learn how to “show up” online? Wasn’t I educated enough to not have to play by some unspoken rule book? Why did I have to learn how … Read More