If Lululemon can unabashedly charge $100 for a SCARF, you can do anything.

I bet anyone with a Lululemon scarf would say they love it, worth every penny.

If their scarves are anything like their leggings, I bet they *are* amazing.

But I buy my scarves from Target 🤷🏽‍♀️ I don’t see the value. But clearly, some people do! That’s the point.

I buy my leggings at Lululemon (and Athleta). But not my scarves. I’m not a “high end scarf” kinda gal. So I sorta scoff at the scarf price, but I will gladly hand over $100 for a pair of pants.

You get to decide.

Are you a high end service provider?

Do you want to be?

You don’t need to be.

You don’t have to be.

Prada apparently sells a $995 scrunchie. (I die.)

My point: it’s less about what you’re charging and more about why, how you feel about it, and making it make sense to the people you WANT to buy from you.

Make your money, honey. And feel GOOD about it. 🍯

 

Here are 4 things to consider before you raise your rates

 

What’s the added value?

Did you complete another course, certification, or degree?
Have you been undercharging and it’s just time?
Where is the increase in value coming from?

Ideally, you’ll be able to answer this with confidence.

 

Can you add a tier?

Do you fear becoming “inaccessible“?

Consider adding a tier.

The higher the price point, the more touch points, customization, and closer proximity the clients will be to you.

 

Can you say it with your chest?

You have to believe in your rates + the value you bring.

You should be able to explain to someone why your rates are your rates. Not to defend or convince (no convincing!), but it’s a good practice in developing confidence in your rates + value.

 

You can’t “charge your worth.”

You are invaluable.

Your rates don’t reflect your worth. They never will.

Your rate aren’t only about you. The client has to see a congruence between the service + the price.