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Business Design Meets Lifestyle Design


Smarter strategy for fitness and movement entrepreneurs that crave higher profits, less overwhelm, and longer weekends.


You're a brilliant, highly educated fitness professional.
You've invested in certifications, maybe even a degree (or two).
You've done everything right-
but business still feels like all-consuming, uphill battle.
Even if the money was flowing, you'd still be too busy to enjoy it.

You want your work to deeply support your clients.
You also want your business to support you and give you the lifestyle you've always wanted:
money that feels joyful and relatively easy to make,
a schedule with flexibility, worry-free weekends, vacations that don't require working,
& the freedom to sit down with a good book and your favorite beverage without your to-do list haunting you.

Sound like you? You're in the right place. 



Let's design that business together.

Here's where to start:

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Recent Posts:


Featured image for “How to Get Paid On Time & What To Do When You’re Not”

How to Get Paid On Time & What To Do When You’re Not

Do you ever feel like the bill collector of your small business? It’s agonizing, right? Between all the other backend admin things you have to juggle, you now have to send the most awkward text or email to Linda reminding her that her next payment is past due… again. It’s frustrating, feels awkward, takes a lot of mental energy, and
Read More

Featured image for “Why Small Business Owners Hate Social Media & How to Fix It”

Why Small Business Owners Hate Social Media & How to Fix It

It’s not just the algorithm. It’s not just Reels. If social media feels off lately, here might be why- and what you can do about it.   Performance Fatigue You built a brand voice, a personality, a thing- but it doesn’t feel like you anymore. The vision of you that people expect to show up online is a couple of
Read More

Featured image for “How I Paid Off $20K of Credit Card Debt”

How I Paid Off $20K of Credit Card Debt

In today’s episode, I’m sharing the exact method I used to pay off over $20k in credit card debt—before my business took off and before I got my MBA. This isn’t about complicated financial strategies or having a deep understanding of money. It’s about becoming aware of your spending habits and making intentional changes. I’ll walk you through my 3
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Featured image for “Re-Design Your Business Model: Why 1:1 Personal Training is Keeping You Tired and Broke”

Re-Design Your Business Model: Why 1:1 Personal Training is Keeping You Tired and Broke

Why the Traditional Personal Training Model No Longer Works The classic personal training model of seeing clients 1:1, 1-3 times per week, is overdue for a redesign. While it may have worked in the past due to its personalized approach, the industry has evolved, and this model now poses significant limitations. This approach serves neither the trainer nor the client
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Featured image for “Transform Your Personal Training Business with Systems: A Step-by-Step Guide”

Transform Your Personal Training Business with Systems: A Step-by-Step Guide

Transform Your Personal Training Business with Systems: A Step-by-Step Guide Imagine transforming the chaos of client inquiries and onboarding into a well-oiled machine that runs on autopilot. No more scrambling to find the right words or forgetting critical steps—just a seamless, stress-free process that saves time and impresses clients. How can you achieve this level of ease in your business?
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The Confidence Project

Whether you want more paid time off, bigger profits and paychecks, or need to streamline backend operations for less overwhelm, we can help.

With an MBA and over 15 years of fitness business experience, we provide the insights, tools, and support you need in order to have the time, money, freedom, and flexibility you deserve.

View Our Services

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About Christina:

(Mostly) retired strength coach and former small gym owner, I now support fellow fitness and movement professsionals along their pursuit of working less hours, making more money, and living enriching personal lives alongside operating successful & fulfilling businesses.

When I'm not supporting clients or dropping gold The Confidence Project Podcast, you can find me hanging out with my rescue pittie Mack, eating a ridiculous amount of cheese and pickles, browsing the aisles at the local Library, or crying over how much I love the trees. #treechurch

I'm so happy you're here!