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Business Design Meets Lifestyle Design


Smarter business strategy for fitness entrepreneurs that crave higher profits, less overwhelm, and longer weekends.


You're a brilliant, highly educated fitness professional.
You've invested in certifications, maybe even a degree (or two).
You've done everything right-
but business feels like an all-consuming, uphill battle.
Even if the money was flowing, you'd still be too busy to enjoy it.

You want your work to deeply support your clients.
You also want your business to support you and give you the lifestyle you've always wanted:
money that feels joyful and relatively easy to make,
a schedule with flexibility, worry-free weekends, vacations that don't require working,
& the freedom to sit down with a good book and your favorite beverage without your to-do list haunting you.

Sound like you? You're in the right place. 



Let's design that business together.

Here's where to start:

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Recent Posts:


Featured image for “From Chaos to Calm: The Power of a Weekly Money Date”

From Chaos to Calm: The Power of a Weekly Money Date

If you’re a personal trainer or coach running your own business, chances are you’ve felt that knot in your stomach every time you check your bank account. The avoidance. Overwhelm. Guilt.Maybe the shame spiral that follows when you realize you’ve been “skimming the top” just to pay yourself. You’re not alone.Money can feel so loaded—especially when you’re trying to do
Read More

Featured image for “Revenue Isn’t your Paycheck: What Every Small Business Owner Needs to Know”

Revenue Isn’t your Paycheck: What Every Small Business Owner Needs to Know

If you’re a solo personal trainer or small business owner, you’re probably no stranger to inconsistent income, financial stress, and the never-ending question: “Can I afford to pay myself right now?” And if you’ve ever skimmed the top of your bank account to grab $200 for groceries, you’re not alone. But here’s the truth that changes everything:Revenue is not the
Read More

Featured image for “Seasonal Approach to Fitness: My Year-Long Fitness Approach”

Seasonal Approach to Fitness: My Year-Long Fitness Approach

  Why a Seasonal Approach to Fitness?  🐛helps prevent boredom, for folks like me who love to do a bit of everything and can’t stand the thought of doing just one thing all the time 🥱 🐛improves movement quality- by cycling through different movement styles, modalities, and intensities throughout the year, almost no stone goes unturned. 🐛doesn’t eliminate or prevent
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Featured image for “How to Get Paid On Time & What To Do When You’re Not”

How to Get Paid On Time & What To Do When You’re Not

Do you ever feel like the bill collector of your small business? It’s agonizing, right? Between all the other backend admin things you have to juggle, you now have to send the most awkward text or email to Linda reminding her that her next payment is past due… again. It’s frustrating, feels awkward, takes a lot of mental energy, and
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Featured image for “Why Small Business Owners Hate Social Media & How to Fix It”

Why Small Business Owners Hate Social Media & How to Fix It

It’s not just the algorithm. It’s not just Reels. If social media feels off lately, here might be why- and what you can do about it.   Performance Fatigue You built a brand voice, a personality, a thing- but it doesn’t feel like you anymore. The vision of you that people expect to show up online is a couple of
Read More

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The Confidence Project

Whether you want more paid time off, bigger profits and paychecks, or need to streamline backend operations for less overwhelm, we can help.

With an MBA and over 15 years of fitness business experience, we provide the insights, tools, and support you need in order to have the time, money, freedom, and flexibility you deserve.

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About Christina:

(Mostly) retired strength coach and former small gym owner, I now support fellow fitness and movement professsionals along their pursuit of working less hours, making more money, and living enriching personal lives alongside operating successful & fulfilling businesses.

When I'm not supporting clients or dropping gold The Confidence Project Podcast, you can find me hanging out with my rescue pittie Mack, eating a ridiculous amount of cheese and pickles, browsing the aisles at the local Library, or crying over how much I love the trees. #treechurch

I'm so happy you're here!