[biz 41] Reactive vs Proactive Business Ownership

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Do you keep email on your phone and check it multiple times a day whenever you’re filling time gaps?

How about your DMs?

Who decides when you’re working? Your audience? Your clients? Or you?

Who sources your ideas for content? You? Your ideal clients? Or the dumb things people say who aren’t your ideal clients? Are you creating content in reaction to other things or are you creating content that your ideal client needs to hear/see today?

Running a reactive business is a great way to burn yourself out and consistently be at the whim of everyone else. Running a proactive business means you’re doing what’s best for you in such a way that also serves others. No brainer, right?

Today’s episode will help you decide if you’re running a reactive business or a proactive business.