Short Answer: No. Buying into an MLM is not the same as starting your own company.

On paper, do you own the company? Does it say “[Your Name], president of XYZ MLM Company”?

Do you pay taxes on the overall profit of the entire company?

No? Ok. It’s not the same.

The barrier to entry into pseudo- business ownership is so low that actual business owners get a bad wrap.

I feel like “the real world” doesn’t take women entrepreneurs seriously because so many women call themselves business owners… you’re giving the rest of us a bad name, ya’ll.

To make matters worse, the prolific business coaching industry has everyone thinking they too can become a business owner… and while that’s true, it’s not for the faint of heart, it’s not all sunshine and rainbows, and you probably won’t make 6 figures in 6 months like you’ve been promised, especially if you’re just starting out.

Cutesy & instagram-able business content has you thinking it’ll be only a matter of weeks before you can work remote from international beaches.

The business content you’re consuming is similar to the fitness content you’re consuming: high pitch squeals of excitement and easy-breezy, never-stressful, boppity boopiness and you just simply manifest the success of it all.

It ain’t like that. It’s a grind at first. You’re gonna be the employee of your company before you’re able to step back. You’re going to be tired. You’ll consider quitting.

No one prepared you for the actual “work” part of it but sold you on the “dream life” part of it.

You feel like a failure because no one managed your expectations of true business ownership.

The similarities between IG fitness culture & IG business coach culture are astoundingly similar.

Lots of smoke and mirrors, skewed data and metrics, and get-whatever-goal-quick-schemes.

Here’s the thing: you can run a business. You can become your own boss. You can create your own schedule. You can become the most powerful person in your own life. The road to get there just may not be filled with all the bopping, pointing, and twirling.

Put your helmets on, my friends. It’s about to get wild up in here.