If your Black Friday sales didn’t meet your expectations this year, you’re not alone. Many small business owners face challenges during Black Friday, from relying too heavily on discounts to missing the mark on value-based marketing. Here’s why your Black Friday deals didn’t work and actionable strategies to turn things around. You Relied Too Heavily on the Discount Many … Read More
Black Friday Checklist for Personal Trainers
All discounted packages and sessions have a clear expiration date. The last thing you want to do is not expire the sessions or packages you’re offering, have a client buy in November and then drag out the discount through March or April. If you’re offering Black Friday discounts and deals this year, make sure the redemption and usage of each … Read More