It’s not just the algorithm. It’s not just Reels. If social media feels off lately, here might be why- and what you can do about it.

 

Performance Fatigue

You built a brand voice, a personality, a thing- but it doesn’t feel like you anymore. The vision of you that people expect to show up online is a couple of seasons old and trying to keep up feels exhausting.

Fix it: You’re allowed to evolve. Let your audience adjust to the version of you that exists now. The right people will stick around.

 

The “Damned If You Do, Damned If You Don’t” Dilemma

You care about the world & current political climate, but posting about every issue feels exhausting. If you stay quiet, you feel like a bad person. If you speak up, it never feels like enough.

Fix it: You’re not a newsroom. Decide what feels sustainable for you- whether that’s posting resources, donating behind the scenes, or having offline conversations.

 

You Want a Quiet Place to Create- But Also to Be Seen

You crave more privacy, a space where creativity feels fun again. But also, you want to be seen. You don’t want to disappear entirely.

Fix it: Set your own terms. Try a close friends list, a quieter platform, or posting without engagement pressure. You get to create your own balance.

 

You’re Tired of the “Expert Energy” Trap

It feels like very post has to teach, prove, or add value. What happened to just… sharing?

Fix it: Social media can be a place for unpolished real thoughts. You don’t have to be a guru in every post.

 

You’re Stuck in Comparison Mode

You open Instagram to post, but suddenly, you’re deep in a scroll hole. Your creativity is drained before you even start.

Fix it: Shift from reaction to creation. Before opening the app, set an intention: “I am here to share, not to scroll.”

 

It Feels Like You’re Talking to a Void

You put effort into a post and… crickets. No engagement, no validation. It’s demotivating.

Fix it: Engagement does not = impact. Not everyone who needs your content interacts with it.. Post for them, not just for likes.

 

You’re Comparing Yourself Without Realizing It

You tell yourself you’re just getting inspired- but 10 minutes in, you feel behind instead of motivated.

Fix it: if certain accounts make you feel inadequate, mute them. You can respect someone’s work without constantly measuring yourself against it.

 

It’s Not Fun Anymore

Remember when social media actually felt fun? Now it’s all about strategy, reach, and optimization. Exhausting!

Fix it: Reintroduce play. Post something random. Share something dumb. Detach from performance metrics for a minute and just exist online.