I know, I know- it sounds silly- what does your IG bio, of all things, really matter? These days, your social media accounts are like your virtual business card- a living, breathing portfolio if you will. It’s like the initial handshake between you and your potential clients. When people land on your social media, they have a few seconds to … Read More
3 Ways To Work Smarter in Your Business Today
I cancelled work for the first time ever to go have fun. Being a business owner is hard, being in the fitness industry is even harder- you’re working when everyone isn’t. This means when your friends and family are off- you’re usually working. I committed to the grind of entrepreneurship years ago- and hung my hat proudly on my “no … Read More
BIZ 005: Your Ideal Client Probably Doesn’t Care About Your Certifications
UGH, I KNOW. This one hurts me- but it left me confused and stuck for YEARS. Anywhere I could, I would put all of my education and certifications- it was the cornerstone of my entire business. It was on my business cards, all over my website, I talked about it non stop on social media- and guess what? No one … Read More
Why The Phrase “I Am Trying” May Be Keeping You Stuck
We’re always making choices that either keep us stuck or move us forward. And a lot of it has to do with how we identify with ourselves. The way I always explain it is: the most powerful word is the one that completes the sentence: “I am….” In many cases- “trying” is fine. After all, we can only control our … Read More
BIZ 004: Fix This Social Media Mistake + Tips for a Better Social Media Approach
Love it or hate it, social media isn’t going anywhere. While it can be time consuming, frustrating, and sometimes feel like you’re screaming into the abyss, social media bridges the gap between “stranger” to “client.” Social media has offered me so many wonderful connections and relationships- from colleagues, to peers, friendships, and of course- clients. But there’s a lot of … Read More
BIZ 003: Email Marketing- Because You Don’t Own Social Media
The least sexy topic in online business? Email marketing. But, whether you like it or not, you need an email list. We don’t own social media. Yet, most online biz owners obsess over vanity metrics like how many followers and likes they have on social media. But, does it matter? Does it impact the viability of your business? Social media … Read More
BIZ 002: Marketing & Niching Down: if you’re speaking to everyone, you’re speaking to no one
I call it Vanilla Marketing- where you’re so afraid to niche down that you speak to no one specifically. I used to think this way too- “if I narrow down my marketing message, I’m going to leave people behind!” That’s super base level thinking when it comes to being an entrepreneur. The most successful companies know exactly who they’re speaking … Read More
BIZ 001: So, You Want To Start A Business…
I promised myself I’d never do this. But as more and more questions poured in over the past year or so, and as entrepreneurship has taken a front seat on social media (at least for me!) and from my point of view, is being totally misrepresented, we’re doing it. Just like within the fitness and dieting industry, I see all … Read More
119: Financial Freedom with Millennial Money Coach Chloe Crain
I know, I know- why am I so obsessed with talking about money on the podcast? Because, just like with food, it is something that every human needs- whether we like to admit it or not. If you’re anything like I was, you have negative associations with budgeting and managing your finances, & you feel that wanting to make money … Read More
118: How Your Money Mindset is Stopping You From More Success with Emily Gough
I speak openly about my financial struggles here on the podcast pretty often. What I’ve come to learn over the years is that even though at times my financial issues were REAL (like- should I just live out of my car, or?), a lot of them stemmed from a crappy money mindset. As a business owner, it wasn’t until I … Read More